Sleepwear fit for royalty
Munckton said the brand prided itself on completely local product development, combining delicate tailoring with unparalleled attention to detail.
The label’s first collaboration with Crown has involved designing a range of luxury sleepwear exclusively for the Crown Hotels portfolio.
Taking inspiration from the Qantas Business Class pyjamas designed by Morrissey, the Crown by Jack Lee Australia men’s and women’s pyjamas encourage guests to ‘dream big’.
The quote is even luxuriously screenprinted onto the back of each individual pair.
“I’m thrilled by the launch of this anticipated collaboration,” Munckton said.
“Much like the Jack Lee customer, Crown clientele are ambitious, driven and continually strive to ‘dream big’.”
The campaign features North Melbourne Football Club captain Andrew Swallow with Miss Universe Australia finalist and international model Kirsten Clemens showcasing the pyjama range.
The pyjamas are available through Crown Gifts online and retail stores.