Blue­bird spreads its wings

Western Suburbs Weekly - - News - By ROSANNA CAN­DLER

WEM­B­LEY’S Cam­bridge Street is a hum­ble lit­tle strip with all the best neigh­bour­hood essen­tials of cake, burgers, wine and vintage, says Blue­bird Vintage owner Deb­o­rah Dick­son.

Five years af­ter open­ing its doors, Ms Dick­son and her part­ner Steven Price this month ex­panded their busi­ness into the shop next door.

“Any­one who has ever come into Blue­bird Vintage knows I have been moan­ing about not hav­ing enough space,” she said.

“Be­cause we are so eclec­tic in what we do, our aim was to be a one-stop shop with a lit­tle bit of ev­ery­thing.

“The shop was a lit­tle too clut­tered, which was nice and cosy for a while — lots of nooks crammed with stuff – but now our new space has al­lowed us to spread out and fo­cus on vintage home­wares, in­te­ri­ors, rus­tic in­dus­trial, an­tique cu­rios and dec­o­ra­tor items.”

Ms Dick­son said she loved how Cam­bridge Street had grown over the years.

“In more prom­i­nent re­tail precincts, there’s a ten­dency for leas­ing agents to dic­tate what suits the area, but re­tail evolves more or­gan­i­cally in a small, residential one like ours,” she said.

“It’s not the busiest or most glam­orous strip, but it re­ally works – there is com­mu­nity en­gage­ment and a real vil­lage at­mos­phere.

“We have a nice mix of peo­ple who have been here for decades and some new­bies as well. Ev­ery­one knows ev­ery­one.

“A lot of our cus­tomers come in on a Tues­day morn­ing look­ing for some­thing they have fallen in love with in our win­dow af­ter stum­bling out of The Stan­ley on the week­end.”

Western Sub­urbs Busi­ness As­so­ci­a­tion act­ing pres­i­dent Mark Hann said up­com­ing projects such as the QUBE apart­ments and a de­vel­op­ment pro­posal for the area ad­ja­cent to the Wem­b­ley Ho­tel would fur­ther sup­port the evo­lu­tion of Cam­bridge Street.

“This area dif­fers from larger precincts, with op­por­tu­ni­ties for small, in­de­pen­dent busi­nesses to start up in a lower cost en­vi­ron­ment and build a strong cus­tomer base to grow their turnover,” Mr Hann said.

“The last five years has seen a di­ver­sity of smaller busi­nesses en­ter­ing Cam­bridge Street (such as Su­garplum Sweets and Blue Spoon),” Mr Hann said.

“To­gether with new de­vel­op­ments and long-term busi­ness iden­ti­ties, this has led to an in­creased level of vi­brancy and in­ter­ac­tion for all com­mer­cial con­cerns.”

Pic­ture: An­drew Ritchie­mu­ni­ d439432

Blue­bird Vintage own­ers Deb­o­rah Dick­son and Steven Price have re­cently ex­panded their busi­ness on thriv­ing Cam­bridge Street.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.