Collection in the bag
ACCESSORY designer Jessica Bratich-Johnson has added another feather to her cap, launching her newest collection with the help of some of Perth’s most influential women.
The entrepreneur, along with presenter Lisa Fernandez, broadcaster Simone Heng, blogger Angeline Lloyd and WA Country Cup ambassador Alana McLean, have collaborated to create “The Influencer Collection” due for release in September.
Bratich-Johnson said the collection included four pieces that were created with each of the ambassadors making bags to suit the lifestyles of the successful career women.
“When thinking about this collection I knew I wanted to introduce some new shapes and styles I hadn't explored in previous collections and I was thinking about what the best way to showcase these would be,” Bratich-Johnson said.
“I had lunch with Simone and told her I was looking for a different way to do this other than using normal models. She suggested I look at using some local personalities to do this, which I thought was a great idea.”
The 33-year-old mother-of-one said from there, four different styles were made representing the different lifestyles, needs and wants in a bag.
The collection will be unveiled at a VIP launch on September 1, coinciding with an ambassador-based fashion video with Red Bird Creative.
For more information visit www.jessicabratich.com.