Col­lec­tion in the bag

Western Suburbs Weekly - - Fashion - Belinda Cipri­ano

AC­CES­SORY de­signer Jes­sica Bratich-John­son has added another feather to her cap, launch­ing her new­est col­lec­tion with the help of some of Perth’s most in­flu­en­tial women.

The en­tre­pre­neur, along with pre­sen­ter Lisa Fer­nan­dez, broad­caster Si­mone Heng, blog­ger An­ge­line Lloyd and WA Coun­try Cup am­bas­sador Alana McLean, have col­lab­o­rated to cre­ate “The In­flu­encer Col­lec­tion” due for re­lease in Septem­ber.

Bratich-John­son said the col­lec­tion in­cluded four pieces that were cre­ated with each of the am­bas­sadors mak­ing bags to suit the lifestyles of the suc­cess­ful ca­reer women.

“When think­ing about this col­lec­tion I knew I wanted to in­tro­duce some new shapes and styles I hadn't ex­plored in pre­vi­ous col­lec­tions and I was think­ing about what the best way to show­case these would be,” Bratich-John­son said.

“I had lunch with Si­mone and told her I was look­ing for a dif­fer­ent way to do this other than us­ing nor­mal mod­els. She sug­gested I look at us­ing some lo­cal per­son­al­i­ties to do this, which I thought was a great idea.”

The 33-year-old mother-of-one said from there, four dif­fer­ent styles were made rep­re­sent­ing the dif­fer­ent lifestyles, needs and wants in a bag.

The col­lec­tion will be un­veiled at a VIP launch on Septem­ber 1, co­in­cid­ing with an am­bas­sador-based fash­ion video with Red Bird Cre­ative.

For more in­for­ma­tion visit www.jes­si­cabratich.com.

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