Chil­dren’s hos­pi­tal un­veils colour­ful logo

Western Suburbs Weekly - - Streetwatch -

THE new Perth Chil­dren’s Hos­pi­tal (PCH) logo was un­veiled last month.

PCH act­ing chief ex­ec­u­tive Frank Daly and Princess Mar­garet Hos­pi­tal (PMH) ex­ec­u­tive di­rec­tor Ger­vase Chaney gave PMH staff the first look at the logo dur­ing a re­cent fo­rum.

A hos­pi­tal spokes­woman said the logo was de­signed af­ter re­search and con­sul­ta­tion with staff, pa­tients and stake­hold­ers.

“Re­search and brand de­vel­op­ment gave a strong di­rec­tion about the use of colour and how the brand should help po­si­tion PCH as a warm, trusted and safe hos­pi­tal with a fam­ily-friendly ap­proach to health care,” she said.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.