Bon­fire spread­ing belief in Su­bi­aco

Western Suburbs Weekly - - Business - By ROSANNA CAN­DLER

A FEW months ago, Bon­fire mar­ket­ing agency was burst­ing at the seams.

Since mov­ing into Meerkats’ for­mer of­fices on Rokeby Road, mar­ket­ing man­ager Rene LeMerle said their break room alone was al­most half the size of their old Ned­lands lo­ca­tion.

“We now have plenty of room to grow; there is enough space to swing a cat,” Mr LeMerle said.

Mr LeMerle said Bon­fire spent a “small for­tune” trans­form­ing its new space with help from Mink Stu­dio De­sign di­rec­tor Corinne Allan, Zen­doke graphic de­signer Jar­rod Fuller and Di­verse Shop­fit­ters.

“Our aes­thetic is fairly con­sis­tent,” he said.

“Since Corinne styled our Ned­lands of­fice three years ago, Bon­fire has re­ally ma­tured as a com­pany; less quirky in­dus­trial and more of the richer tim­ber tones and fin­ishes.”

Mr LeMerle said it took “what felt like an eter­nity” to find the right lo­ca­tion.

“One of the main at­trac­tions of mov­ing to Su­bi­aco was we be­lieve that the area is about to turn a cor­ner,” he said.

“Land­lords are re­duc­ing rent, busi­nesses are mov­ing in and the de­vel­op­ment at the old Pav­il­ion Mar­ket site across the road has been ap­proved. The team also loves the cafes, bars and burgers so close by.”

Pic­ture: An­drew Ritchie­mu­ni­ d443171

Bon­fire mar­ket­ing man­ager Rene LeMerle and chief ex­ec­u­tive Clay Cook.

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