New re­al­ity for ren­o­va­tors

Western Suburbs Weekly - - Business - Rosanna Can­dler

RE­AL­ITY tele­vi­sion has in­spired western sub­urbs lo­cals to be more hands-on and ad­ven­tur­ous when ren­o­vat­ing their homes, says Home Base gen­eral man­ager Gino Premici.

“The morn­ing af­ter a new episode of The Block airs, and all of a sud­den there’s a line-up of peo­ple at the front desk ask­ing about pol­ished con­crete,” the Wem­b­ley res­i­dent said.

“Peo­ple in Perth are start­ing to push the bound­aries and use ma­te­ri­als they wouldn’t or­di­nar­ily con­sider. We have about 350 dis­plays here, so it’s been nice to tap into that trend-driven de­sign.”

Af­ter al­most 30 years in Su­bi­aco, Mr Premici said Home Base had un­der­gone a com­plete re­brand over the past 12 months.

“We gave the logo a bit of a re­fresh, dropped the ‘Expo’ from our name and did mas­sive ren­o­va­tions in­side, with most of our ten­ants cre­at­ing new spa­ces,” he said.

“We were on the look­out for a new café op­er­a­tor to come in, and didn’t need to look fur­ther than Ar­chi­tects and He­roes on Rokeby Road. We loved their aes­thetic and the name was a per­fect fit for this place. They have re­ally ramped up since open­ing in April.”

Mr Premici said Home Base was keen to make good use of their space, given the re­cently com­pleted neigh­bour­ing Roy­d­house Street apart­ments.

“We have just had ap­proval for a hand-de­tail car wash ser­vice in the old nurs­ery space, and our new an­chor ten­ant City Farm­ers has plans for the space next door,” he said.

As for the jump-suited dummy that used to hang from scaf­fold­ing on the Home Base roof, Mr Premici said it was long gone.

“That guy went down about 18 months ago,” he said.

“Ru­mour has it that the man who de­signed it ac­tu­ally cre­ated the Jaws model, but some­one only told us that af­ter we took it down. It was be­yond it any­way, ex­posed to the el­e­ments for too long.”

Home Base gen­eral man­ager Gino Premici.

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