New reality for renovators
REALITY television has inspired western suburbs locals to be more hands-on and adventurous when renovating their homes, says Home Base general manager Gino Premici.
“The morning after a new episode of The Block airs, and all of a sudden there’s a line-up of people at the front desk asking about polished concrete,” the Wembley resident said.
“People in Perth are starting to push the boundaries and use materials they wouldn’t ordinarily consider. We have about 350 displays here, so it’s been nice to tap into that trend-driven design.”
After almost 30 years in Subiaco, Mr Premici said Home Base had undergone a complete rebrand over the past 12 months.
“We gave the logo a bit of a refresh, dropped the ‘Expo’ from our name and did massive renovations inside, with most of our tenants creating new spaces,” he said.
“We were on the lookout for a new café operator to come in, and didn’t need to look further than Architects and Heroes on Rokeby Road. We loved their aesthetic and the name was a perfect fit for this place. They have really ramped up since opening in April.”
Mr Premici said Home Base was keen to make good use of their space, given the recently completed neighbouring Roydhouse Street apartments.
“We have just had approval for a hand-detail car wash service in the old nursery space, and our new anchor tenant City Farmers has plans for the space next door,” he said.
As for the jump-suited dummy that used to hang from scaffolding on the Home Base roof, Mr Premici said it was long gone.
“That guy went down about 18 months ago,” he said.
“Rumour has it that the man who designed it actually created the Jaws model, but someone only told us that after we took it down. It was beyond it anyway, exposed to the elements for too long.”
Home Base general manager Gino Premici.