Personal touch the difference
SMALL businesses provide positive emotional value, breed feelings of attachment and help give communities identity and charm, according to a new report released last week.
The report, commissioned by American Express, surveyed more than 700 business owners and 1000 consumers across the country at the start of Shop Small month last week.
The results showed that the majority of consumers believed small business provided positive emotional value that big business could not, from knowing a customer’s name to remembering how they take their coffee.
The report also showed that more than 90 per cent of small business own- ers knew the names of all their regular customers, while 80 per cent took an active interest in their personal lives.
American Express global merchant service senior vice-president Melanie Cochrane said customers needed to turn their affection for small business into action.
“Throughout Shop Small month and into the future, we encourage consumers to spend in their local small businesses to ensure they are here for years to come,” she said.
To take part in Shop Small, simply shop at your local small businesses throughout the month.
Log on to www.shopsmall australia.com for information.