Per­sonal touch the dif­fer­ence

Western Suburbs Weekly - - Shop Small -

SMALL busi­nesses pro­vide pos­i­tive emo­tional value, breed feel­ings of at­tach­ment and help give com­mu­ni­ties iden­tity and charm, ac­cord­ing to a new re­port re­leased last week.

The re­port, com­mis­sioned by Amer­i­can Ex­press, sur­veyed more than 700 busi­ness own­ers and 1000 con­sumers across the coun­try at the start of Shop Small month last week.

The re­sults showed that the ma­jor­ity of con­sumers be­lieved small busi­ness pro­vided pos­i­tive emo­tional value that big busi­ness could not, from know­ing a cus­tomer’s name to re­mem­ber­ing how they take their cof­fee.

The re­port also showed that more than 90 per cent of small busi­ness own- ers knew the names of all their reg­u­lar cus­tomers, while 80 per cent took an ac­tive in­ter­est in their per­sonal lives.

Amer­i­can Ex­press global mer­chant ser­vice se­nior vice-pres­i­dent Me­lanie Cochrane said cus­tomers needed to turn their af­fec­tion for small busi­ness into ac­tion.

“Through­out Shop Small month and into the fu­ture, we en­cour­age con­sumers to spend in their lo­cal small busi­nesses to en­sure they are here for years to come,” she said.

To take part in Shop Small, sim­ply shop at your lo­cal small busi­nesses through­out the month.

Log on to www.shops­mall aus­ for in­for­ma­tion.

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