New vision for Gucci on King Street
KING Street shopping has just become even more desirable with the addition of Gucci’s first new Australian store, and third in the world, under new creative director Alessandro Michele.
“The new store design not only brings together diverse elements, blurring the lines between the traditional and the contemporary, but also allows the clothes and accessories to speak for themselves,” Michele said.
His fully revitalised store vision was unveiled in September in Milan on Via Montenapoleone and the concept redesign sets the tone for the brand’s new retail environment.
At 394sqm across one floor, the store will showcase a wide collection of men’s and women’s ready-to-wear, handbags, shoes, jewellery and accessories.
The existing Gucci boutique in Hay Street will relocate to the luxury King Street precinct, characterised by its European feel with early 20th century low-rise architecture, restored facades and cobble stone sidewalks traversing between Murray and Hay Street.
The mood within the store will be one of understated drama created by the combination of materials.
Marble polychrome inlays produce decorative threedimensional effects on the floors, while rich fabrics adorn the rooms alongside carpets in cherry red and peacock blue.
Dark grey matelasse or pale pink velvets have been used for upholstery and fitting rooms.
Sumptuous chairs will be found throughout the store, with vintage oriental rugs layered over each other for textured effect.
The result is a space which will entice, surprise and feel personal to Gucci.
Gucci on King Street will officially launch on Thursday, November 26.