New vi­sion for Gucci on King Street

Western Suburbs Weekly - - Fashion -

KING Street shop­ping has just be­come even more de­sir­able with the ad­di­tion of Gucci’s first new Aus­tralian store, and third in the world, un­der new cre­ative di­rec­tor Alessan­dro Michele.

“The new store de­sign not only brings to­gether di­verse el­e­ments, blur­ring the lines be­tween the tra­di­tional and the con­tem­po­rary, but also al­lows the clothes and ac­ces­sories to speak for them­selves,” Michele said.

His fully revitalised store vi­sion was un­veiled in Septem­ber in Milan on Via Mon­te­napoleone and the con­cept re­design sets the tone for the brand’s new re­tail en­vi­ron­ment.

At 394sqm across one floor, the store will show­case a wide col­lec­tion of men’s and women’s ready-to-wear, hand­bags, shoes, jew­ellery and ac­ces­sories.

The ex­ist­ing Gucci bou­tique in Hay Street will re­lo­cate to the lux­ury King Street precinct, char­ac­terised by its Euro­pean feel with early 20th cen­tury low-rise ar­chi­tec­ture, re­stored fa­cades and cob­ble stone side­walks travers­ing be­tween Mur­ray and Hay Street.

The mood within the store will be one of un­der­stated drama cre­ated by the com­bi­na­tion of ma­te­ri­als.

Mar­ble poly­chrome in­lays pro­duce dec­o­ra­tive three­d­i­men­sional ef­fects on the floors, while rich fab­rics adorn the rooms along­side car­pets in cherry red and pea­cock blue.

Dark grey mate­lasse or pale pink vel­vets have been used for up­hol­stery and fit­ting rooms.

Sump­tu­ous chairs will be found through­out the store, with vin­tage oriental rugs lay­ered over each other for tex­tured ef­fect.

The re­sult is a space which will en­tice, sur­prise and feel per­sonal to Gucci.

Gucci on King Street will of­fi­cially launch on Thurs­day, Novem­ber 26.

With Des­mond Eddy

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.