No­tion put in mo­tion

Western Suburbs Weekly - - Fashion -

MO­TION Life­style is a unique re­tail con­cept fus­ing women’s street fash­ion, sneak­ers and sports­wear.

The store opened ear­lier this year and is the brain­child of Wendy East­land and Jane Crump, two highly mo­ti­vated in­di­vid­u­als who have ex­pe­ri­ence in busi­ness de­vel­op­ment and man­age­ment.

East­land has spent more than 20 years sourc­ing ur­ban la­bels and run­ning prom­i­nent skate shops in Perth, while Crump has a fi­nan­cial back­ground and, to­gether with her hus­band, has owned sev­eral small busi­nesses.

The idea be­hind Mo­tion Life­style de­vel­oped in re­sponse to a lack of choice in the high end women’s ac­tive wear mar­ket.

It is the only store in Aus­tralia which stocks a cu­rated col­lec­tion of pre­mium Aus­tralian and in­ter­na­tional brands, in­clud­ing Adi­das, Stella McArtney, Nike, La­coste, Vik & Woods, New Bal­ance, Vie Ac­tive, Nux, The Up­side, Olympia and Hey Jo.

The store in Napoleon Street, Cottes­loe, has a sleek de­sign with a clean, gallery-type space.

The min­i­mal­ist styling creates a re­laxed vibe where women can choose from a range of pre­mium ac­tive life­style cloth­ing and footwear in a bou­tique set­ting.

With Des­mond Eddy

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