Re­brand is pay­ing off

Western Suburbs Weekly - - Business -

THE Western Sub­urbs Busi­ness As­so­ci­a­tion has boosted its mem­ber­ship by 40 per cent and at­ten­dance at events by 50 per cent since re­brand­ing from the Su­bi­aco Busi­ness As­so­ci­a­tion in July last year.

Pres­i­dent Mark Hann said the in­creases show that faceto-face net­work­ing was im­por­tant to busi­ness peo­ple.

“Net­work­ing is about build­ing per­sonal re­la­tion­ships with those that could po­ten­tially re­fer you busi­ness,” Mr Hann said.

“It’s word of mouth ad­ver­tis­ing and you’ve got to per­son­ally en­gage with other busi­ness peo­ple if you want to main­tain and build your busi­ness dur­ing a tough econ­omy.

“There is cer­tainly a place for tra­di­tional ad­ver­tis­ing and so­cial me­dia mar­ket­ing but the per­sonal re­fer­rals gained through net­work­ing are nor­mally high qual­ity, last­ing re­la­tion­ships.”

WSBA pres­i­dent Mark Hann.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.