Rebrand is paying off
THE Western Suburbs Business Association has boosted its membership by 40 per cent and attendance at events by 50 per cent since rebranding from the Subiaco Business Association in July last year.
President Mark Hann said the increases show that faceto-face networking was important to business people.
“Networking is about building personal relationships with those that could potentially refer you business,” Mr Hann said.
“It’s word of mouth advertising and you’ve got to personally engage with other business people if you want to maintain and build your business during a tough economy.
“There is certainly a place for traditional advertising and social media marketing but the personal referrals gained through networking are normally high quality, lasting relationships.”
WSBA president Mark Hann.