Hood­ed­wept, it’s Inuit for snow

Western Suburbs Weekly - - Fashion -

BORN in the UK and raised in Aus­tralia, designer Neil Sher­iff has forged a unique career path span­ning Lon­don, Am­s­ter­dam, Syd­ney, Mel­bourne and Perth.

Sher­iff learned to sew be­fore he could ride a bi­cy­cle, sketch­ing fash­ion pho­to­graphs from his mother’s mag­a­zines.

He was ac­cepted into WAAPA to study de­sign at the age of 16, ma­jor­ing in cos­tume.

He then re­turned to Lon­don to com­plete his post-grad at the Lon­don Col­lege of Fash­ion.

He taught de­sign at the Vic­to­ria and Al­bert Fash­ion Mu­seum whilst de­sign­ing free­lance pieces for Lon­don’s so­cial set, where clients in­cluded Naomi Watts, Adele, Mar­cella Detroit, Ru­fus Sewell, Chris Fitchew and Christo­pher Jones.

Fast for­ward and Sher­iff re­turned to Aus­tralia filled with in­spi­ra­tion for his next chap­ter, be­ing re­cruited as brand man­ager for Perth fash­ion icon Ruth Tarvy­das be­fore mov­ing to Mel­bourne and de­vel­op­ing the con­cept for his new brand Hood­ed­wept. Af­ter be­ing of­fered a prom­i­nent stu­dio po­si­tion in the heart of Northbridge, Sher­iff said his life had been a rollercoaster of ex­pe­ri­ences on both sides of the equa­tor. “I wanted a more per­ma­nent plat­form for my work and ethos; it was sim­ply time for Hood­ed­wept to be born,” he said. “Hood­ed­wept is an Inuit word for snow, but I love the fact it has so many over­tones of pro­tec­tion, of cov­er­ing one­self from the el­e­ments.” Af­ter two years in de­vel­op­ment, Hood­ed­wept of­fi­cially launched on March 7 with au­tumn winter collection Faith/Moral­ity. The range is a blend of strong, ar­chi­tec­tural pieces fea­tur­ing hid­den com­part­ments, in­dus­trial hard­ware and re­cy­cled leather, off­set with softly tai­lored and draped, or­ganic cot­ton ba­sics. The look fea­tures pro­tec­tive hoods, scarves and ac­ces­sories in brushed al­paca and boiled merino. A trade­mark monochro­matic palate of washed black, gran­ite and chalk com­ple­ments the theme and tex­tures. The brand will make its run­way de­but at Styleaid 2016 on Au­gust 5. The Hood­ed­wept stu­dio is at 267 Wil­liam Street, Northbridge, by ap­point­ment, and on­line at www.hood­ed­wept.com/shop.

With Des­mond Eddy

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