Hoodedwept, it’s Inuit for snow
BORN in the UK and raised in Australia, designer Neil Sheriff has forged a unique career path spanning London, Amsterdam, Sydney, Melbourne and Perth.
Sheriff learned to sew before he could ride a bicycle, sketching fashion photographs from his mother’s magazines.
He was accepted into WAAPA to study design at the age of 16, majoring in costume.
He then returned to London to complete his post-grad at the London College of Fashion.
He taught design at the Victoria and Albert Fashion Museum whilst designing freelance pieces for London’s social set, where clients included Naomi Watts, Adele, Marcella Detroit, Rufus Sewell, Chris Fitchew and Christopher Jones.
Fast forward and Sheriff returned to Australia filled with inspiration for his next chapter, being recruited as brand manager for Perth fashion icon Ruth Tarvydas before moving to Melbourne and developing the concept for his new brand Hoodedwept. After being offered a prominent studio position in the heart of Northbridge, Sheriff said his life had been a rollercoaster of experiences on both sides of the equator. “I wanted a more permanent platform for my work and ethos; it was simply time for Hoodedwept to be born,” he said. “Hoodedwept is an Inuit word for snow, but I love the fact it has so many overtones of protection, of covering oneself from the elements.” After two years in development, Hoodedwept officially launched on March 7 with autumn winter collection Faith/Morality. The range is a blend of strong, architectural pieces featuring hidden compartments, industrial hardware and recycled leather, offset with softly tailored and draped, organic cotton basics. The look features protective hoods, scarves and accessories in brushed alpaca and boiled merino. A trademark monochromatic palate of washed black, granite and chalk complements the theme and textures. The brand will make its runway debut at Styleaid 2016 on August 5. The Hoodedwept studio is at 267 William Street, Northbridge, by appointment, and online at www.hoodedwept.com/shop.