Western Suburbs Weekly - - Local Focus -

WITH its own ex­clu­sive col­lec­tions, Bendon Lin­gerie Out­let Su­bi­aco of­fers a range of bras and un­der­gar­ments to suit ev­ery­one.

An iconic lin­gerie com­pany, Bendon has be­come a world leader in in­ti­mate ap­parel.

The com­pany was founded in 1947 by Ray Hur­ley who rev­o­lu­tionised the lin­gerie in­dus­try through qual­ity and in­no­va­tion, cre­at­ing a de­sign phi­los­o­phy that has only grown stronger through­out its 68-year history.

Ray's break­through de­sign aban­doned the heavy bon­ing and strong seams that re­stricted women's move­ment re­sult­ing in lin­gerie that would 'bend on' their bodies.

That is how Bendon got its name and vi­sion, to be close to its cus­tomers for life.

The brand con­tin­ues its mis­sion to pro­vide cus­tomers with the per­fect fit­ting by of­fer­ing a free bra fit­ting ser­vice.

“It is es­ti­mated that around 70 per cent of women are wear­ing the wrong bra size so it is im­por­tant to get prop­erly fit­ted on a reg­u­lar ba­sis,” Bendon Su­bi­aco store man­ager Brid­get said.

“All our staff are fully trained in bra fit­ting to help you find the right bra for your needs, whether it is a com­fort­able T-shirt bra or a bra for that spe­cial oc­ca­sion or dress.”

Sizes start at 8A and go up to 24G and you can choose from a range of Bendon brands in­clud­ing Heidi Klum In­ti­mates, Lov­able, Plea­sure State, Bendon, Fayre­form and Evollove in ad­di­tion to pop­u­lar men’s brands Heidi Klum Man, Daven­port and Bendon Man.

Visit 10-14 The Colon­nade, 388 Hay Street, Su­bi­aco, or call 9382 1010.

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