New cam­paign to en­liven Subi

Western Suburbs Weekly - - News -

launched last week at the Su­bi­aco Ho­tel and aims to cel­e­brate the char­ac­ter of the town cen­tre.

City of Su­bi­aco Mayor Heather Hen­der­son said the cam­paign fo­cused on what made Su­bi­aco a great place to live, work and visit.

“The brand is a cel­e­bra­tion of Su­bi­aco’s char­ac­ter and rep­re­sents the fu­ture of the town cen­tre as a unique and ex­cit­ing en­ter­tain­ment, hos­pi­tal­ity and re­tail des­ti­na­tion,” she said.

“The brand pro­vides a strong iden­tity for the town cen­tre and re­flects the vi­sion of the lo­cal busi­ness com­mu­nity, lo­cal res­i­dents and the Su­bi­aco Town Cen­tre Net­work.”

The cam­paign was de­vel­oped by Nedlands firm Hub Mar­ket­ing and is a part­ner­ship be­tween the City and the Su­bi­aco Town Cen­tre Net­work on how to en­liven the town cen­tre.

The new cam­paign fol­lows the City’s ProSubi and Visit Subi cam­paigns.

Ms Hen­der­son said the City and lo­cal busi­nesses were work­ing to­gether to put Su­bi­aco back on the map.

“The City is work­ing closely with the Su­bi­aco Town Cen­tre Net­work on a range of ini­tia­tives to en­liven the town cen­tre,” she said.

“The re­vi­tal­i­sa­tion of the town cen­tre will de­pend on this col­lab­o­ra­tive ap­proach and we want more busi­nesses to get on board as am­bas­sadors for the brand and the town cen­tre.

“It is this shared own­er­ship and vi­sion that makes the See Su­bi­aco brand dif­fer­ent from pre­vi­ous cam­paigns.”

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