TONY and Roxanne Ciallella had toyed with the idea of expanding into the Perth market while running their menswear boutique Brooklyn for Men in Bunbury for the last nine years.
The catalyst came when their daughter and her partner moved to Perth and the fab four decided to give the dream a shot.
Roxanne said she had her heart set on a Beaufort Street location in Mt Lawley and was thankfully able to find exactly that.
Brooklyn On Beaufort is at 591 Beaufort Street and she said they could not be happier with the decision.
“This little warm, eclectic, friendly community has embraced and welcomed us to what I’m told is the ‘hood’, Roxanne said.
“We have always been either in the fashion industry or hospitality; Tony and I are passionate about both food and fashion.
“My passion is merchandising and buying; I buy for both stores as well as my sister’s boutique.
“Over the years I have been in fashion management/merchandising mostly, so I live and breathe it.”
Brooklyn On Beaufort stocks great labels in store including Asilio, Elliatt, Mossman, Isla, Squire, Autonomy, Cipo & Baxx, Pure Blakk and Jimmy Stuart.