Sub­tle Ar­mani non­cha­lance

Western Suburbs Weekly - - Fashion -

THE lat­est Em­po­rio Ar­mani au­tumn win­ter 2016-17 ad­ver­tis­ing cam­paign was shot in Mi­lan by Lach­lan Bai­ley.

It fea­tures con­crete walls and tac­tile, rough tex­tures, a shelf filled with books, a metal lad­der and a leather sofa with mod­ern lines; all el­e­ments of a scenery both sub­tle and in­tense.

Through glimpses, they de­scribe the so­phis­ti­cated en­vi­ron­ment of an un­der­ground club, a hang­out for kin­dred spir­its in mod­els Luna Bijl, Da­maris God­drie, Ophe­lie Guiller­mand, Jordy Baan and Kit But­ler.

The phys­i­cal na­ture is spon­ta­neous and re­laxed, while the im­ages ex­press an ur­ban non­cha­lance that re­news the sense of be­long­ing long as­so­ci­ated with Em­po­rio Ar­mani.

With Des­mond Eddy

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