Subtle Armani nonchalance
THE latest Emporio Armani autumn winter 2016-17 advertising campaign was shot in Milan by Lachlan Bailey.
It features concrete walls and tactile, rough textures, a shelf filled with books, a metal ladder and a leather sofa with modern lines; all elements of a scenery both subtle and intense.
Through glimpses, they describe the sophisticated environment of an underground club, a hangout for kindred spirits in models Luna Bijl, Damaris Goddrie, Ophelie Guillermand, Jordy Baan and Kit Butler.
The physical nature is spontaneous and relaxed, while the images express an urban nonchalance that renews the sense of belonging long associated with Emporio Armani.