In­spired by women

Western Suburbs Weekly - - Business - By BELINDA CIPRI­ANO

FOL­LOW­ING the clo­sures of pub­li­ca­tions around Perth, Mt Hawthorn res­i­dent Nikki Milne de­cided to take mat­ters into her own hands and start her own.

Launched at a gl­itzy event held at C Restau­rant, SALTED is a quar­terly magazine promoting and in­spir­ing WA fe­male en­trepreneurs in creative in­dus­tries.

Ms Milne, a for­mer hair­dresser, said she de­cided to give up her Su­bi­aco hair salon two years ago due to the ar­rival of her first child and started up a so­cial me­dia plat­form The Perth Col­lec­tive, where cre­atives could come to­gether, share ideas and col­lab­o­rate.

“SALTED is a cel­e­bra­tion of en­trepreneur­ship, so­cial me­dia and cre­ativ­ity, and the way they bring us to­gether,” she said.

“The con­cept came as an ex­ten­sion of The Perth Col­lec­tive (TPC), which has an In­sta­gram ac­count of 58,000 fol­low­ers and daily fea­tures WA fe­male-owned, creative and retail busi­nesses for free, cre­at­ing in­valu­able ex­po­sure and sup­port for those featured.

“I saw the op­por­tu­nity to build off TPC’s so­cial me­dia plat­form via an e-magazine and as I start to ex­plore the idea, two ex-Scoop magazine staff con­nected with me – the rest is his­tory.

Pic­ture: Stef King

The next edi­tion of Nikki Milne’s free e-magazine is due out in Novem­ber.

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