Doors open for Mor­ri­son

Western Suburbs Weekly - - Fashion - with Des­mond Eddy

LO­CAL de­signer Kylie Radford of fashion la­bel Mor­ri­son is go­ing from strength to strength after 14 years.

After win­ning WA De­signer of the Year 2016 in March, where Radford was hum­ble in her re­sponse, she con­tin­ued this year’s suc­cess with lat­est en­deav­our of mov­ing from whole­sale to a con­ces­sion model in Myer.

The mile­stone means the la­bel is avail­able in Perth city for the first time.

“We re­ally wanted to open a store in the city and Myer had ap­proached us about cre­at­ing a Mor­ri­son con­cept within its city lo­ca­tion,” Radford said. “It was the per­fect tim­ing. “It’s the same size as our other Perth stores in Clare­mont, Gar­den City and Fre­man­tle and will now stock the full col­lec­tion.”

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