Rapid change now mak­ing the news

Western Suburbs Weekly - - Western Opinion - Ju­lian Wright - re­porter

TECH­NOL­OGY is evolv­ing at a rapid speed and we are fight­ing to keep up; par­tic­u­larly those of us in the me­dia. We have gone from sourc­ing and de­liv­er­ing news to au­di­ences to com­pet­ing with our au­di­ences to be the first to cap­ture an event or in­ci­dent. So what do we do? We adapt. At Com­mu­nity News­pa­per Group, we no longer think ex­clu­sively as a weekly pub­li­ca­tion, but also as a daily on­line news provider. The evo­lu­tion of tech­nol­ogy is no more ev­i­dent than in the trail of decades-old cam­eras and edit­ing suites col­lect­ing dust in oth­er­wise un­used stu­dios at Chan­nel 9. Their re­sponse is to re­lo­cate after 51 years. The dig­i­tal for­mat means no longer need­ing to be at the high­est point in Perth to beam out sig­nals, so they will set up in their new CBD home within weeks. Who knows how many ad­just­ments we will have to make in the next 50 years, but it will be ex­cit­ing to go with the flow.

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