Ma­jor award for Look­lo­cal

Western Suburbs Weekly - - Western Opinion -

A MAR­KET­ING cam­paign for trades and ser­vices web­site has picked up a ma­jor award at the 2016 PANPA Ad­ver­tis­ing and Mar­ket­ing Awards in Syd­ney.

The award, for Com­mu­nity Trade Cam­paign of the Year, recog­nised the ex­ten­sive work that had gone into pro­mot­ing the only WA trades and ser­vices di­rec­tory with both a print and on­line pres­ence.

Se­nior mar­ket­ing ex­ec­u­tive Kathy Ociepa said the cam­paign was most ef­fec­tive be­cause of the cost ef­fec­tive­ness of the ser­vice and the sim­plic­ity of the mes­sage.

“Com­bin­ing the dig­i­tal and print pres­ence of our trades and ser­vice di­rec­tory pro­vides a dig­i­tal ex­ten­sion to ex­ist­ing ad­ver­tis­ers while ex­pand­ing mar­ket reach,” she said.

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