Major award for Looklocal
A MARKETING campaign for trades and services website LookLocalWA.com.au has picked up a major award at the 2016 PANPA Advertising and Marketing Awards in Sydney.
The award, for Community Trade Campaign of the Year, recognised the extensive work that had gone into promoting the only WA trades and services directory with both a print and online presence.
Senior marketing executive Kathy Ociepa said the campaign was most effective because of the cost effectiveness of the service and the simplicity of the message.
“Combining the digital and print presence of our trades and service directory provides a digital extension to existing advertisers while expanding market reach,” she said.