Ac­ro­bat­ics to launch col­lec­tion

Western Suburbs Weekly - - Front Page - Ju­lian Wright

AC­TIVEWEAR la­bel Once Upon a Run will make its Perth Fash­ion Fes­ti­val de­but with ac­ro­bat­ics this month.

The Spring/Sum­mer col­lec­tion from West Coast Fever’s Shae Brown and her West Coast Ea­gles player hus­band Mitch’s la­bel will be re­vealed on Sun­day, Septem­ber 25.

Mod­els will strut the cat­walk in the new line while be­ing ac­com­pa­nied by gym­nasts Matt Har­vey and Ja­son Ahipene from Move­ment Co on sus­pended rings at the end of the run­way.

The Wem­b­ley cou­ple mar­ried in 2014 and the same year launched the la­bel, which of­fers a range of ac­tive wear that “en­hances the ex­pe­ri­ence of ex­er­cise”

The ath­letes-turned-fash­ion­istas said their ex­pe­ri­ence in their re­spec­tive ca­reers cou­pled with Shae’s “tomboy aes­thetic rule” in­formed the de­signs.

“Hav­ing that lit­tle bit of mas­cu­line in­spi­ra­tion is some­thing we con­sider when we’re de­sign­ing,” Shae said.

Mitch said through­out their ca­reers, the pair had worn ev­ery­thing from tights to track pants, so they knew what they want and didn’t want from their ac­tive wear.

Shae, who stud­ied de­sign at univer­sity, said the fes­ti­val was the per­fect op­por­tu­nity to get their new line and re­brand­ing out in the open. “This is our first time in the fes­ti­val,” Shae said.

“It’s go­ing to be a real high en­ergy show; we wanted to take part be­cause it’s a lit­tle more re­lat­able to the ev­ery day cus­tomer, which is what our line trades as well.

“We want peo­ple to be able to per­form well as well as be­ing in com­fort while they’re do­ing it.

“We’ve to­tally re­branded, it’s a dif­fer­ent look for us to what we’ve done be­fore; it’s not rev­o­lu­tion­is­ing what we’ve done, it’s just im­prov­ing upon we have done.”

Pic­ture: Matt Jelonek­mu­ni­ d458611

Gym­nasts Matt Har­vey and Ja­son Ahipene with Shae and Mitch Brown.

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