Boule­vard of dreams

Western Suburbs Weekly - - Business - By DENISE S. CAHILL

AN old cash reg­is­ter from the for­mer Boans Depart­ment Store in Perth that sits at the en­try of the new The Boule­vard IGA was worth the wait, says owner James Kelly.

Mr Kelly said it took 18 months for the owner of the reg­is­ter to ac­cept his of­fer but the item had now be­come a talk­ing point for cus­tomers.

It is also a point of dif­fer­ence be­tween The Boule­vard and Mr Kelly’s other 24-hour IGAs, Tay­lor Road and 2nd Av­enue.

While the new 1000sq m shop was mod­elled on Tay­lor Road, ef­fort was made to in­clude fresh con­cepts.

Mr Kelly said he spent hours in Tay­lor Road with Evan Reeves from De­sign The­ory to get the right mea­sure­ments, light­ing and feel for The Boule­vard.

“The brief for The Boule­vard was ‘fresh mar­ket’,” he said.

“It’s got to be some­thing peo­ple talk about so if we can give them that wow fac­tor they go away and talk about it.”

Mr Kelly said they also wanted to cre­ate a ‘five senses in five sec­onds’ ex­pe­ri­ence for shop­pers.

The Boule­vard has a fresh juice bar open from 7am-7pm and a $50,000 tor­tilla ma­chine that was im­ported from the US.

Mr Kelly said the tor­tillas were made daily and they were al­ready strug­gling to meet de­mand.

“We want to de­velop more recipes and gluten free tor­tillas.”

The Boule­vard opened about a month ago and adds to the Boule­vard shop­ping cen­tre in City Beach that was re­built af­ter fire de­stroyed it more than two years ago.

“There’s a fan­tas­tic vibe around here, it’s a real neigh­bour­hood cen­tre,” Mr Kelly said.

Pic­ture: An­drew Ritchie­mu­ni­ d459752

The Boule­vard IGA owner James Kelly.

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