Docker eyes new goal

Western Suburbs Weekly - - Fashion - Belinda Cipri­ano

FRE­MAN­TLE Foot­ball Club player Tom Sheri­dan has swapped footy for fash­ion this off-sea­son, launch­ing sun­glass la­bel RIXX with busi­ness part­ner Coen Rodgers to­mor­row at the Sta­bles Bar.

Sheri­dan, a North Fre­man­tle res­i­dent, first crossed paths with Rodgers when he came to Perth af­ter he was drafted to Fre­man­tle in 2011.

He said work­ing to­gether made sense.

“We wanted to start some­thing to­gether that we both shared an in­ter­est in,” Sheri­dan said. “I am in­ter­ested in a lot of things out­side foot­ball and fash­ion is just one of those in­ter­ests.

“We were look­ing at sev­eral dif­fer­ent ac­ces­sories to de­sign and felt sun­glasses were the one for us be­cause they are some­thing we both wear all the time as we live in such a sunny cli­mate and we love that you can project your own style and con­fi­dence by the style you choose.”

Coen, whose fam­ily has been in­volved in small busi­ness all his life, said go­ing into part­ner­ship with Sheri­dan was a joint de­ci­sion, with both look­ing to start some­thing on­line.

The duo have worked on the la­bel for about a year, over­see­ing ev­ery as­pect of de­sign, man­u­fac­tur­ing and im­port­ing.

“I have al­ways wanted to run my own small busi­ness and we had seen other peo­ple in sim­i­lar sit­u­a­tions to us suc­ceed af­ter start­ing an on­line busi­ness,” Coen said. “To­gether we knew we had the re­sources, pas­sion and the drive to cre­ate our own unique brand so here we are.

“We have de­signed the SS16/17 col­lec­tion to­gether and man­u­fac­tured the sun­glasses us­ing the finest qual­ity ma­te­ri­als.

“We have six styles and three colours in each style and the en­tire range is uni­sex, although some styles and colours may nat­u­rally be more favourable to fe­males or men’s tastes.”

Keep­ing the ‘Freo’ flavour run­ning through the la­bel, the pair in­vited Sheri­dan’s team­mate Lachie Weller to be the face of the brand.

The la­bel is avail­able on­line at

Faces of RIXX... Fre­man­tle Dock­ers player Lachie Weller with girl­friend Ni­cola He­witt.

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