Sam still on pointe

Western Suburbs Weekly - - Fashion - with Des­mond Eddy

SAMBAG is cel­e­brat­ing 20 years as an Aus­tralian fash­ion brand em­body­ing the ef­fort­less and in­flu­en­tial style of its founder and cre­ative di­rec­tor Sam Wag­ner.

Launched with a cap­sule col­lec­tion of bags in 1996 at the Padding­ton Mar­kets in Syd­ney, Sambag has evolved to in­clude shoes, ready-to-wear and ac­ces­sories.

“I have al­ways de­signed with the stylish but smart-ca­sual Aus­tralian woman in mind and she has been on this in­cred­i­ble jour­ney with me,” Wag­ner said.

Since ap­pear­ing on the Aus­tralian Fash­ion Week calendar in 1998, bal­let flats in a myr­iad of leathers, fab­rics and fin­ishes have been at the heart of Sambag.

The bal­let flats evolve each sea­son but to mark 20 years in business, Wag­ner has taken her brand fur­ther by in­tro­duc­ing a fash­ion-for­ward cap­sule col­lec­tion.

Sig­na­ture Sambag flats will share the spot­light with em­bel­lished san­dals and stilet­tos, suede and leather boots, es­padrilles and wedges.

Re­laxed sil­hou­ettes and prints in­form the ready-to-wear col­lec­tion of ba­sics and strik­ing dresses.

Bags have pro­gressed from totes to cool clutches and stream­lined back­packs.

At­ten­tion to sus­tain­abil­ity is car­ried out from the de­sign process to pack­ag­ing and Sambag gives back to the Aus­tralian com­mu­nity through its as­so­ci­a­tion with The Aus­tralian Bal­let’s Pointe Shoe pro­gram and sup­ports Breast Can­cer Foun­da­tion, Syd­ney Can­cer Coun­cil and Syd­ney Chil­dren’s Hos­pi­tal.

“Sambag is still very much me,” Wag­ner said. “I started the la­bel with a sim­ple idea that has grown into some­thing that con­tin­u­ally evolves and ex­cites me.”

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