Sam still on pointe
SAMBAG is celebrating 20 years as an Australian fashion brand embodying the effortless and influential style of its founder and creative director Sam Wagner.
Launched with a capsule collection of bags in 1996 at the Paddington Markets in Sydney, Sambag has evolved to include shoes, ready-to-wear and accessories.
“I have always designed with the stylish but smart-casual Australian woman in mind and she has been on this incredible journey with me,” Wagner said.
Since appearing on the Australian Fashion Week calendar in 1998, ballet flats in a myriad of leathers, fabrics and finishes have been at the heart of Sambag.
The ballet flats evolve each season but to mark 20 years in business, Wagner has taken her brand further by introducing a fashion-forward capsule collection.
Signature Sambag flats will share the spotlight with embellished sandals and stilettos, suede and leather boots, espadrilles and wedges.
Relaxed silhouettes and prints inform the ready-to-wear collection of basics and striking dresses.
Bags have progressed from totes to cool clutches and streamlined backpacks.
Attention to sustainability is carried out from the design process to packaging and Sambag gives back to the Australian community through its association with The Australian Ballet’s Pointe Shoe program and supports Breast Cancer Foundation, Sydney Cancer Council and Sydney Children’s Hospital.
“Sambag is still very much me,” Wagner said. “I started the label with a simple idea that has grown into something that continually evolves and excites me.”