Seriously Not Applicable
MT Lawley graphic designer-turned fashion designer Chloe Clem is hoping to start a conversation about fashion and identity with her new label Not Applicable.
Clem said the non-gender fashion label aimed to bring the community together with quality clothing while tackling prejudice and social constructions.
“I’ve wanted to create clothing for a long time and I thought if I’m going to do this seriously and make a business out of it, I’m not excluding anyone according to body type or gender,” she said.
“Socially I want this label to contribute to the on-going debate about gender identity and ideologies associated with sex and gender.
“Throughout Australia, and very much here in Perth, the social construction of gender is that you’re masculine and feminine or a man or woman but realistically many people fall outside the binaries.
“I really want to break those stereotypes.”
Clem said the seven-piece collection was made up of bold and edgy patterns allowing the wearer to feel confident in their own skin.
“As the name suggests the label aims to communicate that gender is not applicable when selecting clothing,” she said.
“This Limited edition currently features seven items of shirts and tees.
“I am still learning the ways of the fashion industry and what works for body types, which is why I am really trying to start an art practice around body type/gender and learn from people and hear their stories and let that guide me for what is to come next.”
Clem is involved in the TransTastic event over Pridefest and will also be part of a fashion show at Propel Arts exhibition on Saturday, November 26.