Se­ri­ously Not Ap­pli­ca­ble

Western Suburbs Weekly - - Inside & Outside Your Home - By BELINDA CIPRI­ANO

MT Law­ley graphic de­signer-turned fash­ion de­signer Chloe Clem is hop­ing to start a con­ver­sa­tion about fash­ion and iden­tity with her new la­bel Not Ap­pli­ca­ble.

Clem said the non-gen­der fash­ion la­bel aimed to bring the com­mu­nity to­gether with qual­ity cloth­ing while tack­ling prej­u­dice and so­cial con­struc­tions.

“I’ve wanted to cre­ate cloth­ing for a long time and I thought if I’m go­ing to do this se­ri­ously and make a business out of it, I’m not ex­clud­ing any­one ac­cord­ing to body type or gen­der,” she said.

“Socially I want this la­bel to con­trib­ute to the on-go­ing de­bate about gen­der iden­tity and ide­olo­gies as­so­ci­ated with sex and gen­der.

“Through­out Aus­tralia, and very much here in Perth, the so­cial con­struc­tion of gen­der is that you’re mas­cu­line and fem­i­nine or a man or woman but re­al­is­ti­cally many peo­ple fall out­side the bi­na­ries.

“I re­ally want to break those stereo­types.”

Clem said the seven-piece col­lec­tion was made up of bold and edgy pat­terns al­low­ing the wearer to feel con­fi­dent in their own skin.

“As the name sug­gests the la­bel aims to com­mu­ni­cate that gen­der is not ap­pli­ca­ble when se­lect­ing cloth­ing,” she said.

“This Lim­ited edi­tion cur­rently fea­tures seven items of shirts and tees.

“I am still learn­ing the ways of the fash­ion in­dus­try and what works for body types, which is why I am re­ally try­ing to start an art prac­tice around body type/gen­der and learn from peo­ple and hear their sto­ries and let that guide me for what is to come next.”

Clem is in­volved in the Tran­sTas­tic event over Pride­fest and will also be part of a fash­ion show at Pro­pel Arts ex­hi­bi­tion on Satur­day, Novem­ber 26.

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