FREE PARKING A KEY ATTRACTION
CHRISTMAS shoppers are strategic. They determine how crowded a shopping centre or town centre will be, but mostly they consider the availability and cost of parking. It is a time when people may divert from their local to a new area if it’s more accessible. Perth, Claremont, Leederville, Subiaco, just to name a few, are competing for the Christmas shoppers every December. The City of Vincent offers one hour of free parking, Subiaco is trialling three hours free in Roland Street in December, Claremont parking is free, but timed and Perth charges up to $5.80 an hour to use its public carparks during business hours. Perth Deputy Lord Mayor James Limnios has started the conversation among his councillors about offering free parking for Christmas shoppers. It’s been rejected in favour of possible free parking in January. Other councils need to join this conversation and make a play for the Christmas shoppers. While Subiaco and Perth could offer free parking, Claremont and Leederville could take their rangers off the streets. The initiative will come at a cost to councils in terms of revenue, but retailers, cafes, bars and restaurants will reap the rewards. Rewards many desperately need in this tough economic climate.
Denise S Cahill - Editor