Trilogy continues with second store
TRILOGY clients and consumer buying habits have prompted the 30-year-old Claremont business to open its Trilogy Clearance Boutique.
The Stirling Highway space that formerly held Trilogy outdoor furniture and homewares is now full of discontinued lines and slightly impaired stock, all at a discount price.
Founding director Sandra Formica said previously Trilogy never held sales or discounted stock but clients had started asking for sale items.
“Two years ago we floated the idea and we’ve just been weighing up when was the right time to do it,” Sandra said.
Managing director Tyler Formica said the Boutique would still carry exclusive lines that would regularly change but everything was discounted.
“We’re ordering lines in especially for the Boutique,” Tyler said.
“We’ve carefully monitored the market, listened to clients and looked at consumer buying habits.
“We’ve signed another longterm lease and we wanted to continue to grow the business and our way of doing that was opening the Boutique.
“This will be the catalyst for growth for years to come.”
Tyler said they would be going overseas in January to purchase new stock for the main Trilogy store and the new boutique, with suppliers to match the lines.
Trilogy managing director Tyler Formica and his mother Sandra Formica, the founding director, with a new range of outdoor furniture.