Take the pain out of park­ing

Western Suburbs Weekly - - News - By GIO­VANNI TORRE

THE City of Perth could ad­dress park­ing is­sues by fol­low­ing the ex­am­ple set by Aus­tralia’s big­gest coun­cil, claims the chief ex­ec­u­tive of a park­ing app com­pany.

Michael Do­herty, the chief ex­ec­u­tive of Cel­lOPark, said the com­pany’s app had helped Brisbane Coun­cil.

Cel­lOPark in WA started more than four years ago at Curtin Univer­sity and is now be­ing used in sev­eral ar­eas, in­clud­ing the cities of Brisbane, Fre­man­tle and Su­bi­aco.

“Go into Fre­man­tle, pay by the minute with the app, from start to fin­ish,” Mr Do­herty said.

“Most peo­ple guess the time they need and over-feed the meter; this is a more fair and eq­ui­table sys­tem.

“If coun­cils are smart, they will move to pay by plate ma­chines ini­tially that stream­line the process, sav­ing time and money.

“If the City of Perth moves in the same di­rec­tion as Brisbane and Fre­man­tle, it will be a win-win.”

Fre­man­tle in­tro­duced the app in early 2015.

Cel­lOPark claim that park­ing prob­lems “burnt a $3.7 bil­lion hole” in the pock­ets of WA re­tail­ers. A study by the com­pany found park­ing is­sues such as “lack of spa­ces, fines and park­ing rates” de­terred almost 70 per cent of WA mo­torists from shop­ping lo­cal, in­stead do­ing their Christ­mas shop­ping in large sub­ur­ban malls or on­line.

The study claimed that this meant re­tail­ers missed out on a po­ten­tial rev­enue of $3.7 bil­lion.

The study said that “de­spite the fact 71 per cent of WA shop­pers be­lieve lo­cal shop­ping pro­vides a more en­joy­able, fes­tive ex­pe­ri­ence, only a hand­ful will take to the lo­cal stores”.

“Small busi­nesses are the lifeblood of the econ­omy, so it’s es­sen­tial we sup­port them,” Mr Do­herty said.

“As con­sumers, we’re con­stantly be­ing told to shop lo­cal, but we need to make it con­ve­nient for shop­pers to do so.

“Park­ing is one of the big­gest hur­dles lo­cal re­tail­ers face.

“What we’re find­ing is that on the one hand you have mo­torists park­ing for long pe­ri­ods of time or over­feed­ing the meter, essen­tially to hog the space and/or avoid get­ting fined in the town cen­tre.

“On the flip side, other mo­torists are cir­cling for spa­ces, adding to con­ges­tion be­fore giv­ing up and shop­ping out of town in shop­ping malls with free park­ing.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.