CUTTING TRENDS IN HAIR
TONI & Guy Subiaco’s 2017 Duality campaign is taking the hottest catwalk trends from London Fashion Week and translating them into everyday looks.
Salon creative director Tracey Liang said they had been working alongside their international parent company to develop looks that connected high fashion to day-today wear in the western suburbs of Perth.
The campaign is influenced by 1960s and ’70s fashion, with just a hint of ’90s for good measure.
The new collection features signature Toni & Guy cutting techniques, the halo and the angle, cuts styled with a strong perimeter but soft internal texture to develop a natural texture for a fashion-forward collection.
“Duality gives us as hairdressers a sense of creative freedom, with the haircuts varying in strength, texture and shape,” Liang said.
“It focuses on our clients individuality so we can give a fresh and open-minded outlook on how we cut and colour their hair.
“It’s come at a great time where in fashion and art it’s
applauded to be different and to stand out from the crowd.”
Emerging trends are about working with accents of colour versus internal softness within a technique.
Boldness and partial lightener applications create editorial-inspired colours, whilst colour-strobing and perimeter drifting are used to create alternative results.
“Our customers have really responded to the new collection,” Liang said.
“The fact that all of these looks and styles are aimed at making high fashion accessible to anyone has resonated with the people of Subiaco.
“This range is very bespoke too; we pride ourselves on our attention to detail. The new collection is giving our clients the opportunity to create for them a new individual style that’s on trend.
“We’re finding this collection is in line with our new salon and is perfectly timed with the ‘rebirth’ of Subiaco as a hot spot in Perth.”