Western Suburbs Weekly - - Weekly Life - with Des­mond Eddy

TONI & Guy Su­bi­aco’s 2017 Dual­ity cam­paign is tak­ing the hottest cat­walk trends from Lon­don Fashion Week and trans­lat­ing them into ev­ery­day looks.

Sa­lon creative di­rec­tor Tracey Liang said they had been work­ing along­side their in­ter­na­tional par­ent com­pany to de­velop looks that con­nected high fashion to day-to­day wear in the west­ern suburbs of Perth.

The cam­paign is in­flu­enced by 1960s and ’70s fashion, with just a hint of ’90s for good mea­sure.

The new col­lec­tion fea­tures sig­na­ture Toni & Guy cut­ting tech­niques, the halo and the angle, cuts styled with a strong perime­ter but soft in­ter­nal tex­ture to de­velop a nat­u­ral tex­ture for a fashion-for­ward col­lec­tion.

“Dual­ity gives us as hair­dressers a sense of creative free­dom, with the hair­cuts vary­ing in strength, tex­ture and shape,” Liang said.

“It fo­cuses on our clients in­di­vid­u­al­ity so we can give a fresh and open-minded out­look on how we cut and colour their hair.

“It’s come at a great time where in fashion and art it’s

ap­plauded to be dif­fer­ent and to stand out from the crowd.”

Emerg­ing trends are about work­ing with ac­cents of colour ver­sus in­ter­nal soft­ness within a tech­nique.

Bold­ness and par­tial light­ener ap­pli­ca­tions cre­ate editorial-in­spired colours, whilst colour-strob­ing and perime­ter drift­ing are used to cre­ate alternative re­sults.

“Our cus­tomers have re­ally re­sponded to the new col­lec­tion,” Liang said.

“The fact that all of these looks and styles are aimed at mak­ing high fashion ac­ces­si­ble to any­one has res­onated with the peo­ple of Su­bi­aco.

“This range is very be­spoke too; we pride our­selves on our at­ten­tion to de­tail. The new col­lec­tion is giving our clients the op­por­tu­nity to cre­ate for them a new in­di­vid­ual style that’s on trend.

“We’re find­ing this col­lec­tion is in line with our new sa­lon and is per­fectly timed with the ‘rebirth’ of Su­bi­aco as a hot spot in Perth.”

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