FED up with the traditional runof-the-mill style florists, Claremont-based Flower Bros decided to buck the trend and start one of their own.
James Garnaut and business partner Jay Hollywood launched their floral boutique last year with the intention of selling “premium flowers with no bull” and, according to Mr Garnaut, business is blooming.
“The inspiration for Flower Bros came from me personally experiencing first-hand the difficulty of simply and quickly sending a loved one a bunch of incredible blooms,” Mr Garnaut said.
“I wanted to send my fiance a nice bunch of on-trend flower arrangements to let her know I was thinking of her, but found the buying process on various florist websites to be clunky.
“A lot of the florist websites I found to be really old school, not user-friendly, packed full of way too many old-fashioned choices, and were not making my decision-making process any easier.
“I couldn’t find a florist who made it easy for me, your average 30-something Aussie bloke.”
Preparing for the busiest day of the year, the 33-year-old said he had noticed customers were tired of overpriced, bland, uninspiring floral arrangements and for Valentine’s Day, he’d seen a shift from long-stem roses to mixed arrangements.
“Women want to receive something a bit different and more interesting and they appear to have told their men about it,” he said.
“Our arrangements are designed by only the finest florists, styled to your taste. If we (or our loved ones) don’t love them, we don’t sell them.”
Visit www.flowerbros.com. au.
Jack Garnaut, from Flower Bros.