En­ter­prise flow­ers

Western Suburbs Weekly - - Business - Belinda Cipri­ano

FED up with the tra­di­tional runof-the-mill style florists, Clare­mont-based Flower Bros de­cided to buck the trend and start one of their own.

James Gar­naut and busi­ness part­ner Jay Hol­ly­wood launched their flo­ral bou­tique last year with the in­ten­tion of sell­ing “pre­mium flow­ers with no bull” and, ac­cord­ing to Mr Gar­naut, busi­ness is bloom­ing.

“The in­spi­ra­tion for Flower Bros came from me per­son­ally ex­pe­ri­enc­ing first-hand the dif­fi­culty of sim­ply and quickly send­ing a loved one a bunch of in­cred­i­ble blooms,” Mr Gar­naut said.

“I wanted to send my fi­ance a nice bunch of on-trend flower ar­range­ments to let her know I was think­ing of her, but found the buy­ing process on var­i­ous florist web­sites to be clunky.

“A lot of the florist web­sites I found to be re­ally old school, not user-friendly, packed full of way too many old-fash­ioned choices, and were not mak­ing my de­ci­sion-mak­ing process any eas­ier.

“I couldn’t find a florist who made it easy for me, your av­er­age 30-some­thing Aussie bloke.”

Pre­par­ing for the busiest day of the year, the 33-year-old said he had no­ticed cus­tomers were tired of over­priced, bland, unin­spir­ing flo­ral ar­range­ments and for Valen­tine’s Day, he’d seen a shift from long-stem roses to mixed ar­range­ments.

“Women want to re­ceive some­thing a bit dif­fer­ent and more in­ter­est­ing and they ap­pear to have told their men about it,” he said.

“Our ar­range­ments are de­signed by only the finest florists, styled to your taste. If we (or our loved ones) don’t love them, we don’t sell them.”

Visit www.flower­bros.com. au.

Pic­ture: An­drew Ritchie d464939

Jack Gar­naut, from Flower Bros.

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