Cancer Council shares the love
SUBIACO-BASED Cancer Council WA is conducting a locally-made campaign – From Every Quitter – that will run in WA until May 6.
The campaign features a group of 12 West Australians who have recently quit smoking or are currently trying to quit.
Cancer Council ‘Make Smoking History’ manager Libby Jardine said the campaign aimed to help people quit by “rallying the support of their loved ones, especially those who continue to smoke”. It is based on research conducted by the WA Cancer Prevention Research Unit at Curtin University that found seeing “other people smoke” was a trigger to smoke, and one of the top barriers to quitting was knowing “loved ones are smokers”.
Ms Jardine said the individuals in the campaign were recruited from a group of 70 who responded to a Cancer Council call-out on social media last year.
“We know testimonial-style ads are particularly effective in quit attempts, so we are enormously grateful to the 12 individuals who stepped forward to share their stories as part of this campaign,” said Ms Jardine.
Participant Tarryn Cook had been smoking for almost 30 years when she quit after being hospitalised with pneumonia.
She said being part of the campaign had strengthened her resolve to remain a non-smoker.
Call the Quit line on 13 78 48.