Cancer Coun­cil shares the love

Western Suburbs Weekly - - Health -

SU­BI­ACO-BASED Cancer Coun­cil WA is con­duct­ing a lo­cally-made cam­paign – From Ev­ery Quit­ter – that will run in WA un­til May 6.

The cam­paign fea­tures a group of 12 West Aus­tralians who have re­cently quit smok­ing or are cur­rently try­ing to quit.

Cancer Coun­cil ‘Make Smok­ing His­tory’ man­ager Libby Jar­dine said the cam­paign aimed to help peo­ple quit by “ral­ly­ing the sup­port of their loved ones, es­pe­cially those who con­tinue to smoke”. It is based on re­search con­ducted by the WA Cancer Pre­ven­tion Re­search Unit at Curtin Uni­ver­sity that found see­ing “other peo­ple smoke” was a trig­ger to smoke, and one of the top bar­ri­ers to quit­ting was know­ing “loved ones are smok­ers”.

Ms Jar­dine said the in­di­vid­u­als in the cam­paign were re­cruited from a group of 70 who re­sponded to a Cancer Coun­cil call-out on so­cial me­dia last year.

“We know tes­ti­mo­nial-style ads are par­tic­u­larly ef­fec­tive in quit at­tempts, so we are enor­mously grate­ful to the 12 in­di­vid­u­als who stepped for­ward to share their sto­ries as part of this cam­paign,” said Ms Jar­dine.

Par­tic­i­pant Tar­ryn Cook had been smok­ing for al­most 30 years when she quit af­ter be­ing hos­pi­talised with pneu­mo­nia.

She said be­ing part of the cam­paign had strength­ened her re­solve to re­main a non-smoker.

Call the Quit line on 13 78 48.

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