THE TRUTH ABOUT REAL ES­TATE

Western Suburbs Weekly - - Properties For Sale -

This is for all the peo­ple who re­sent Real Es­tate Agents be­cause they think they make way too much money for do­ing very lit­tle, who think they con­trib­ute noth­ing to hu­man­ity and who think they can­not be trusted and would sell their own Grand­moth­ers.

Now let’s just es­tab­lish that there is good and bad in ev­ery pro­fes­sion (do I dare call Real Es­tate a pro­fes­sion?). Good and bad doc­tors, lawyers, ac­coun­tants, etc. and no doubt there have been some Grand­moth­ers sold along the way by all these pro­fes­sions, but Real Es­tate is one of the most chal­leng­ing, mul­ti­fac­eted and pre­car­i­ous oc­cu­pa­tions that you could ever en­ter be­cause you are deal­ing with peo­ple, and the di­ver­sity of char­ac­ter­is­tics amongst peo­ple can be enor­mous. With some you can do no wrong, with oth­ers you can do no right. Some will love you, oth­ers hate you, most will judge you, and many will re­sent you. Some will sup­port you, oth­ers will try and bring you down.

So firstly there is no room for sen­si­tiv­ity if you are in Real Es­tate. If you get eas­ily of­fended you need to leave right away. You have to hang on to that age old phrase “sticks and stones can break my bones, but words will never hurt me”. I don’t know of a suc­cess­ful Real Es­tate Agent who is not thick skinned enough to cop the abuse that one gets when sell­ing homes.

Now as Agents, we un­der­stand that this is gen­er­ally a stress­ful time more than an ex­cit­ing time as a great deal of sales are re­volved around Di­vorce, Death, Debt or other un­for­tu­nate cir­cum­stances.

So, as Agents we rec­og­nize that there is a lot more go­ing on in the back­ground than just the sale of a home, we are poised and ready to bear the brunt of some of the emo­tions that are fly­ing around. We often have to coun­sel, me­di­ate, ad­vise and phys­i­cally as­sist in many ar­eas not gen­er­ally con­sid­ered in the realm of a Real Es­tate Agent. We spend hun­dreds of hours do­ing things that we never get paid for, the en­joy­ment of “week­ends” be­long to an­other planet, and be­ing wo­ken in the night by an overly anx­ious client is just par for the course.

The fast cars that you see are gen­er­ally owned by the bank and are just there for clients who want to be “seen” us­ing a suc­cess­ful Real Es­tate Agent and only 3% of Agents ever make a de­cent liv­ing

out of it long term. Suc­cess­ful Real Es­tate Agents have al­ways in­vested a great deal of time and money on mar­ket­ing, train­ing and im­prov­ing their busi­ness to re­main com­pet­i­tive and ef­fec­tive. There are huge over­heads as­so­ci­ated with running an Agency, with staff costs, in­sur­ances, equip­ment, rent, sta­tionery, mar­ket­ing, etc. so only a very small per­cent­age of their com­mis­sion goes into an Agents pocket.

Most peo­ple when they fin­ish their days work they “knock off” and can re­lax – not so with Real Es­tate Agents. That ro­man­tic din­ner with your part­ner can well be pep­pered with phone calls you feel obliged to an­swer as it may mean a sale for your ven­dor. Or that din­ner party you were re­ally look­ing for­ward to may have to be missed be­cause you had to write an of­fer and, as we all know, the client comes first.

So next time you de­cide to take a swipe at Real Es­tate Agents, maybe when you’re down at the beach on a Satur­day or Sun­day, think about what they’re do­ing, and why none of them are down there with you.

If you are in Real Es­tate, you have to ab­so­lutely love what you do, be­cause, be­lieve me, there are other far cruiser, far less stress­ful, far more un­com­pli­cated and far less de­mand­ing oc­cu­pa­tions to choose from.

...there is no room for sen­si­tiv­ity if you are in Real Es­tate. If you get eas­ily of­fended you need to leave right away.

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