Agency changes the face of prop­erty mar­ket

Western Suburbs Weekly - - From The Archives -

is com­ing for real es­tate agency Ca­porn Young.

From the ini­tial logo and style seen in its ad in the March 19, 2002, edi­tion of West­ern Sub­urbs Weekly, the com­pany has reg­u­larly up­dated its brand and chief ex­ec­u­tive Richard Young said it was on the verge of un­veil­ing a com­pletely new look.

“We’ve evolved as a com­pany in the last few years, so it was im­por­tant for us to de­velop a new vis­ual iden­tity,” he said.

“The new look is so­phis­ti­cated and el­e­gant, re­flect­ing the beau­ti­ful prop­er­ties we rep­re­sent.

“We’re look­ing for­ward to do­ing the big re­veal in early April.”

The com­pany has fully re­designed its suite of mar­ket­ing tools, in­clud­ing prop­erty sign­boards and brochures, its weekly e-news­let­ter and mag­a­zine.

It last up­dated its brand in 2008.

“It’s al­ways been im­por­tant to us to stay ahead of the curve and do things dif­fer­ently,” Mr Young said.

“For us, a re­brand was a log­i­cal next step as we wanted to in­tro­duce a new phase in Ca­porn Young’s evo­lu­tion.

“The only thing we haven’t changed is the name.”

Mry­oung es­tab­lished the com­pany in 2001, ini­tially op­er­at­ing out of his home.

He said at the time the lo­cal real es­tate in­dus­try was firmly stuck in the ‘dark ages’.

“Prop­er­ties were listed with unin­spir­ing ad­ver­tise­ments in The West Aus­tralian’s clas­si­fieds sec­tion and auc­tions were nearly un­heard of,” Mr Young said.

The goal of the fledg­ling agency was to change the sta­tus quo and the mar­ket em­braced its ap­proach.

“We sold some crack­ing prop­er­ties in those early days and we built our rent roll or­gan­i­cally, start­ing from noth­ing,” Mr Young said.

Within three months, the com­pany was able to take out a lease on of­fice space in Clare­mont.

Within a year, the team had out­grown that of­fice and moved into larger premises on Stir­ling High­way.

A ma­jor cat­a­lyst for the agency’s growth oc­curred in 2003, when it was in­vited to be­come a found­ing mem­ber of the Real Es­tate Re­sults Net­work.

This opened the door for col­lab­o­ra­tions, ideas shar­ing and coach­ing with ma­jor east­ern states-based agen­cies such as Mar­shall White.

More growth oc­curred when Steve Cur­rie joined Ca­porn-young as a di­rec­tor in 2007.

He was a driv­ing force be­hind the open­ing of the Fre­man­tle of­fice, fol­lowed by the Ap­ple­cross of­fice in 2013.

From a start­ing point of just two peo­ple in 2001, the team now num­bers more than 60 peo­ple across its three of­fices.

The com­pany is look­ing to open its fourth of­fice in the near fu­ture and aims to have eight of­fices by 2025.

One of Ca­porny­oung’s early ad­ver­tise­ments.

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