Bexleys, Caporn Young spruce up their branding
IT seems to be the season for change, with two agencies updating their brand this month.
Bexleys Real Estate chose their signature green wallpaper 10 years ago, when changing from a franchise-based business to an independent agency.
“We wanted a name and brand which reflected the areas we operate in and Luminosity, our branding/marketing team, gave us several choices,” principal Mark Smith said.
“Bexleys was in part chosen because of the English and Irish names of some of the streets, and indeed suburbs, in which we work.
“Bexley Heath is in Kent, England and is an area which enjoys parklands, lakes and has a strong arts and crafts heritage; thus the William Morris wallpaper used in our original brand, and the western suburbs of Perth, and indeed Wembley where the office is located, enjoy many of the same similarities as this area in England.”
Mr Smith said, over the years, the team had received a lot of positive feedback on their name.
“Our name will not be changing and neither will the iconic Bexleys logo,” he said.
“However, after 10 years we considered it was time to freshen up our marketing elements and streamline them into a more current look and feel.
“The new look has a modern, art deco feel.”
The team employed their original branding agency to help with the update.
“As they are local, we feel they understand our market,” Mr Smith said.
Bexleys have been quietly rolling out their fresh look, with new signboards appearing across Wembley and surrounding areas and a new-look website already operating.
Following a teaser campaign, Caporn Young also officially launched their new branding this month.
The company has dropped its widely recognised orange colour scheme, opting for navy and white.
Chief executive Richard Young said the new look was sophisticated and elegant, and it was easy to step away from the existing branding.
“The old brand served us very well and got us to where we are today, but the new brand will enable us to go to the next level with our growth strategy,” he said.
“Most importantly, it really reflects the style of properties we are handling for our clients.
“It’s a sophisticated, confident and – if I may – sexy brand.” ■
Bexleys directors Clem Davies,wendy Campbell, Mark Smith and Ian Fatharly in front of one of their new-look signboards.