Bex­leys, Ca­porn Young spruce up their brand­ing

Western Suburbs Weekly - - Residential -

IT seems to be the sea­son for change, with two agen­cies up­dat­ing their brand this month.

Bex­leys Real Es­tate chose their sig­na­ture green wall­pa­per 10 years ago, when chang­ing from a fran­chise-based busi­ness to an in­de­pen­dent agency.

“We wanted a name and brand which re­flected the ar­eas we op­er­ate in and Lu­mi­nos­ity, our brand­ing/mar­ket­ing team, gave us sev­eral choices,” prin­ci­pal Mark Smith said.

“Bex­leys was in part cho­sen be­cause of the English and Ir­ish names of some of the streets, and in­deed suburbs, in which we work.

“Bex­ley Heath is in Kent, Eng­land and is an area which en­joys park­lands, lakes and has a strong arts and crafts her­itage; thus the Wil­liam Mor­ris wall­pa­per used in our orig­i­nal brand, and the western suburbs of Perth, and in­deed Wem­b­ley where the of­fice is lo­cated, en­joy many of the same sim­i­lar­i­ties as this area in Eng­land.”

Mr Smith said, over the years, the team had re­ceived a lot of pos­i­tive feed­back on their name.

“Our name will not be chang­ing and nei­ther will the iconic Bex­leys logo,” he said.

“How­ever, af­ter 10 years we con­sid­ered it was time to freshen up our mar­ket­ing el­e­ments and stream­line them into a more cur­rent look and feel.

“The new look has a mod­ern, art deco feel.”

The team em­ployed their orig­i­nal brand­ing agency to help with the up­date.

“As they are lo­cal, we feel they un­der­stand our mar­ket,” Mr Smith said.

Bex­leys have been qui­etly rolling out their fresh look, with new sign­boards ap­pear­ing across Wem­b­ley and sur­round­ing ar­eas and a new-look web­site al­ready op­er­at­ing.

Fol­low­ing a teaser cam­paign, Ca­porn Young also of­fi­cially launched their new brand­ing this month.

The com­pany has dropped its widely recog­nised or­ange colour scheme, opt­ing for navy and white.

Chief ex­ec­u­tive Richard Young said the new look was so­phis­ti­cated and el­e­gant, and it was easy to step away from the ex­ist­ing brand­ing.

“The old brand served us very well and got us to where we are to­day, but the new brand will en­able us to go to the next level with our growth strat­egy,” he said.

“Most im­por­tantly, it re­ally re­flects the style of prop­er­ties we are han­dling for our clients.

“It’s a so­phis­ti­cated, con­fi­dent and – if I may – sexy brand.” ■

Bex­leys di­rec­tors Clem Davies,wendy Camp­bell, Mark Smith and Ian Fatharly in front of one of their new-look sign­boards.

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