South Coast sea change works for agent

Western Suburbs Weekly - - Residential -

BUY­ERS look­ing for a sea change are en­cour­aged to look fur­ther afield than the tra­di­tional South-west mar­ket.

Real es­tate agent and auc­tion­eer Rob Ma­son made his own sea change to the South Coast four years ago and would like more peo­ple to con­sider the re­gion.

“We felt Al­bany was the pick of the re­gional cen­tres in WA,” he said.

“We think it has the nicest weather, beaches and rivers, the most spec­tac­u­lar nat­u­ral en­vi­ron­ment and a thriv­ing cul­tural scene, with seem­ingly some type of event on al­most ev­ery week­end.”

Mr Ma­son has opened his own Al­bany-based agency – Ma­son Re­alty – and aims to pro­mote the South Coast to a broader au­di­ence and in­tro­duce dis­cern­ing buy­ers to the ex­cit­ing real es­tate op­por­tu­ni­ties that ex­ist in that beau­ti­ful part of the world.

The agency will cover a large geo­graphic area, ra­di­at­ing out from Al­bany.

“Ex­cep­tional value and va­ri­ety would sum up what is on of­fer for buy­ers of South Coast prop­erty,” Mr Ma­son said.

“Such a di­verse range of hous­ing op­tions are avail­able, from small, low-main­te­nance, in­ner-city units and townhouses, to beach­front homes and acreage prop­er­ties on the out­skirts of town, through to farms fur­ther out.”

Mr Ma­son said the mar­ket would best be de­scribed as steady, with only minor fluc­tu­a­tions in price and turnover.

“The me­dian price is cur­rently $372,000, which is a light fall from a year ago and ba­si­cally un­changed com­pared to five and 10 years ago,” he said.

Mr Ma­son said the South Coast’s dis­tance from Perth meant it was viewed as a sea change des­ti­na­tion, rather than a hol­i­day home lo­ca­tion, and the most ideal place to raise a fam­ily.

He said tech­nol­ogy now al­lowed peo­ple to work re­motely.

“We have a neigh­bour who runs his HR busi­ness, which is based in Syd­ney, from his small acreage prop­erty,” Mr Ma­son said.

“I know of an­other who runs a min­ing con­sult­ing firm based in Perth and the Pil­bara from here and oth­ers who visit an of­fice in Perth once a month and work re­motely the rest of the time.”

Rob Ma­son

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