Claremont finds room for Stand’ In
PASSION and personality are two of the vital elements small businesses must have to survive, according to Claremont’s newest coffee gurus Paul Loiterton and Rafael Schmitt.
And there is no shortage of that at the Stand’in Room, a hole-in-the-wall coffee shop on Bay View Terrace, where the business partners offer more charisma than the 30sq m space can fit.
“I’ve been in hospitality for 17 years,” Mr Loiterton said.
“It’s my life.
“For a business to succeed, you must be passionate, and you must also be smart and not try to do too much, but just focus on what you’re good at.
“Also, try to maximise your dollar-per-metre value, which is exactly what we’ve done.”
The Stand’in Room has experienced booming business since it opened in July – a rarity in today’s economic climate.
Serving local juices and small treats, as well as hot beverages, there is also an onsite florist who adds to the place’s charm.
Mr Loiterton pinpointed its popularity to low prices, friendly service and a high-quality product.
“We are the cheapest and the best in Claremont,” he said.
“I am from the east coast and Raf is from Brazil, so we know the price coffee should be.
“In Italy and France, coffee is capped, and we offer the same thing – $2 espressos where you can stand up, bang it in and go.”
Small businesses account for 97 per cent of Australian enterprise and there are currently about 2.1 million small businesses in the country.
In the last financial year, almost one business closed for every one that opened.
Stand’in Room owners Rafael Schmitt and Paul Loiterton.