Clare­mont finds room for Stand’ In

Western Suburbs Weekly - - Business - By MON­TANA ARDON

PAS­SION and per­son­al­ity are two of the vi­tal el­e­ments small busi­nesses must have to sur­vive, ac­cord­ing to Clare­mont’s new­est cof­fee gu­rus Paul Loi­ter­ton and Rafael Sch­mitt.

And there is no short­age of that at the Stand’in Room, a hole-in-the-wall cof­fee shop on Bay View Ter­race, where the busi­ness part­ners of­fer more charisma than the 30sq m space can fit.

“I’ve been in hos­pi­tal­ity for 17 years,” Mr Loi­ter­ton said.

“It’s my life.

“For a busi­ness to suc­ceed, you must be pas­sion­ate, and you must also be smart and not try to do too much, but just fo­cus on what you’re good at.

“Also, try to max­imise your dol­lar-per-me­tre value, which is ex­actly what we’ve done.”

The Stand’in Room has ex­pe­ri­enced boom­ing busi­ness since it opened in July – a rar­ity in to­day’s eco­nomic cli­mate.

Serv­ing lo­cal juices and small treats, as well as hot bev­er­ages, there is also an on­site florist who adds to the place’s charm.

Mr Loi­ter­ton pin­pointed its pop­u­lar­ity to low prices, friendly ser­vice and a high-qual­ity prod­uct.

“We are the cheapest and the best in Clare­mont,” he said.

“I am from the east coast and Raf is from Brazil, so we know the price cof­fee should be.

“In Italy and France, cof­fee is capped, and we of­fer the same thing – $2 espres­sos where you can stand up, bang it in and go.”

Small busi­nesses ac­count for 97 per cent of Aus­tralian en­ter­prise and there are cur­rently about 2.1 mil­lion small busi­nesses in the coun­try.

In the last fi­nan­cial year, al­most one busi­ness closed for ev­ery one that opened.

Pic­ture: An­drew Ritchie d467397

Stand’in Room own­ers Rafael Sch­mitt and Paul Loi­ter­ton.

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