Event to edit lo­cal tal­ent

Western Suburbs Weekly - - Fashion - With Belinda Cipri­ano

PERTH cre­atives will team up to show off their wares as part of a new event aimed at pro­mot­ing lo­cal tal­ent this week­end.

“The Lo­cal Edit” event is a col­lab­o­ra­tion be­tween fash­ion de­signer Jenna Pruyn of la­bel Jenna Rose, with ac­tive wear la­bel Maa­sai Ac­tivewear, cof­fee con­nois­seurs Roast­ing De­pot, artists Linzi Carter and The Vel­veteen Rab­bit, watch de­signer John Tay­lor Watches and life­style busi­nesses Stone Lux and Co and Hun­gry for Puns.

Pruyn, whose la­bel Jenna Rose has graced the Brown­low blue car­pet, said the event came from the idea of want­ing to work with other lo­cal busi­nesses.

“I was in the process of plan­ning an event launch for my win­ter col­lec­tion and came up with the idea to share a space with other lo­cal busi­nesses,” she said.

“I love be­ing cre­ative and work­ing with other cre­atives so I thought I would cap­i­talise on the op­por­tu­nity to work with lo­cal busi­nesses where we can net­work and share each other’s con­tacts.

“I wanted to bring some­thing new to Perth and pro­vide the ul­ti­mate pop-up shop ex­pe­ri­ence.”

Pruyn said the two-day event, co­in­cid­ing with Mother’s Day, would be the ul­ti­mate mum’s day out.

“It’s held on Mother’s Day week­end so pop in with your mum and get her some­thing spe­cial,” she said.

Pruyn is hop­ing the pop-up week­end will be the first of many around Perth.

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