Abel Prop­erty gets new look to co­in­cide with com­pany’s growth

Western Suburbs Weekly - - News -

ABEL Prop­erty (formerly Abel Mcgrath Su­bi­aco and Abel Mcgrath Leederville) launched its new name and new brand­ing last week.

The re­brand co­in­cides with the ac­qui­si­tion of Olifents in Cottes­loe.

Abel Prop­erty chief ex­ec­u­tive Adrian Abel said a strong pe­riod of growth for the com­pany and the pur­chase meant the tim­ing was right to re­visit the brand­ing.

“This is a re­ally ex­cit­ing era for us,” he said.

“Over the past 24 months we have made a lot of changes to the way we op­er­ate, bring­ing on our own in-house mar­ket­ing team, launch­ing our train­ing pro­gram Abel Academy, em­ploy­ing an in-house fi­nance bro­ker, ac­quir­ing DQ Real Es­tate and launch­ing a new land sales di­vi­sion at our Su­bi­aco of­fice and new project di­vi­sion at our Leederville of­fice.”

Mr Abel said he wanted a fresh brand with a more mod­ern im­age and colours to bet­ter re­flect the agency’s ap­proach and place in the mar­ket.

“It was im­por­tant we re­tained the Abel name, which is well known and re­spected, how­ever the brand colours needed to stand out,” he said.

While the Abel Mcgrath Su­bi­aco and Leederville of­fices have re­branded, abel Mcgrath Clare­mont will re­tain its brand­ing and op­er­ate as its own en­tity.

For­mer Olifents di­rec­tors, Jon Ba­hen and Kevin Dodd will be­come part of the Abel Prop­erty team and will help head up the new Abel Prop­erty Cottes­loe of­fice.

Kevin Dodd,adrian Abel and Jon Ba­hen with the new brand­ing.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.