Im­por­tant to spend time on de­vel­op­ment

Western Suburbs Weekly - - Fit For Business -

small busi­nesses couldn’t ac­cess eas­ily,” Ha­ley said.

“But on­line any­one in the world can search ‘bam­boo bib’ and find your site. You can be a one-man band and have as much pres­ence as a large busi­ness.”

Of course the vol­ume of in­for­ma­tion and ex­per­tise avail­able on­line can also make life harder. For in­stance, peo­ple who leave their job with an­other com­pany and go out on their own as con­sul­tants in their area of ex­per­tise may find it hard to com­pete with all the in­for­ma­tion and ad­vice that is read­ily avail­able.

Re­search­ing your market and de­vel­op­ing ways to tar­get that market are key.

Hai­ley said small busi­nesses need to spend two or three hours a month work­ing on their busi­ness, rather than in their busi­ness. This means tak­ing a step back from the dayto-day ac­tiv­i­ties to look at how to im­prove their op­er­a­tion.

Fit For Busi­ness is a part­ner­ship be­tween Com­mu­nity News­pa­per Group and Al­lianz.

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