Important to spend time on development
small businesses couldn’t access easily,” Haley said.
“But online anyone in the world can search ‘bamboo bib’ and find your site. You can be a one-man band and have as much presence as a large business.”
Of course the volume of information and expertise available online can also make life harder. For instance, people who leave their job with another company and go out on their own as consultants in their area of expertise may find it hard to compete with all the information and advice that is readily available.
Researching your market and developing ways to target that market are key.
Hailey said small businesses need to spend two or three hours a month working on their business, rather than in their business. This means taking a step back from the dayto-day activities to look at how to improve their operation.
Fit For Business is a partnership between Community Newspaper Group and Allianz.