SIX WAYS TO STAY AHEAD
Don't waste time being all things to all people – be specific about yourtarget market.
Tap into some trends.
Do some direct marketing to your audience through advertising or social media. Stay up to date with changes in your industry: the more expert you seem, the more you can charge and the better your chance of return business.
Keep asking yourself: “How can I do things better and differently?”
Spend a few hours every month working on how to develop your business.