Sup­port will never be out of fash­ion

Western Suburbs Weekly - - Fashion - With Des­mond Eddy

STYLEAID is say­ing good­bye af­ter rais­ing more than $1.5 mil­lion for WA AIDS Coun­cil in its 20th and fi­nal year.

Styleaid was con­ceived as an event to be run si­mul­ta­ne­ously in New York and Los An­ge­les with the aim of rais­ing much-needed cash to sup­port lo­cal HIV/AIDS char­i­ties.

The epi­demic hit the fash­ion in­dus­try hard, so it de­vel­oped a high­end fundrais­ing gala.

This highly suc­cess­ful con­cept in­volved a team of tal­ented hair and makeup artists, along with the cur­rent top mod­els rep­re­sented from lo­cal model agen­cies.

Show­cas­ing the lat­est fash­ion ranges and high­light­ing col­lec­tions from lo­cal la­bels, Styleaid has de­vel­oped an in­cred­i­ble rep­u­ta­tion and firmly ce­mented its place as Perth’s num­ber one fash­ion fundrais­ing event. In its sixth year, Styleaid fo­cused ex­clu­sively on tal­ented WA de­sign­ers and show­cas­ing all that is ex­cit­ing about WA fash­ion.

This event has show­cased more than 5300 de­signer gar­ments since its in­cep­tion in 1997 and with the sup­port, loy­alty and unend­ing gen­eros­ity of the WA fash­ion in­dus­try, the mod­els, the hair stylists, makeup artists and back­stage vol­un­teers has en­sured that the run­way pre­sen­ta­tion has al­ways pro­vided a much-an­tic­i­pated event on the WA events cal­en­dar. The pa­rades in­cluded stu­dent de­sign­ers cre­at­ing one-off pieces and the pre­sen­ta­tion of a Cre­ative De­signer Award.

It has been the launch pad for some of WA’S amaz­ing mod­els, in­clud­ing Nicole Trun­fio, Tom Bull, Gemma Ward, So­phie Ward and Emma Booth, and has fea­tured big names in­clud­ing Aure­lio Costarella, Ae’lkemi, Flan­nel, Mor­ri­son, Zhivago and Zsadar.

WA AIDS Coun­cil’s Mark Reid said the grand fi­nale of Styleaid was not about think­ing they had done enough and they could now rest on their lau­rels.

“It is about re­flect­ing on all we have done, recog­nis­ing those who have made such an im­por­tant con­tri­bu­tion to the suc­cess of this event and find­ing new and in­no­va­tive ways to raise funds for this cru­cial cause,” Reid said.

Styleaid Icon: The Grand Fi­nale is on Fri­day, Au­gust 4, at Crown Ball­room, Crown Tow­ers, Perth.

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