Tran on fash­ion fast track

Western Suburbs Weekly - - Fashion - With Des­mond Eddy

BETTY Tran is a brand syn­ony­mous with fem­i­nin­ity and ex­cep­tional qual­ity.

In­ter­na­tion­ally ac­claimed and awarded, Betty Tran is an emerg­ing Aus­tralian cou­ture and pret-a-porter lux­ury brand led by de­signer Betty Tran.

It is now a sta­ple on global fash­ion cat­walks, open­ing Los An­ge­les Fash­ion week in 2016 and fea­tur­ing at re­cent New York, Paris and Viet­nam fash­ion week events.

Tran’s de­signs are in­spired by the strength, pas­sion and love that is em­bod­ied by the mod­ern woman.

As part of the IF Foun­da­tion’s lead­er­ship pro­gram, she took eight in­dige­nous Aus­tralian mod­els from re­gional WA to Fash­ion Palette New York, giv­ing them the op­por­tu­nity to be im­mersed in the fash­ion in­dus­try and help­ing them re­alise their fash­ion dreams.

Tran has also been ap­pointed the Am­bas­sador for Aus­tralian Fash­ion in Viet­nam by the Aus­tralian Con­sulate Gen­eral.

Her new La Belle Vie col­lec­tion is a cel­e­bra­tion of “the beau­ti­ful life” and draws in­spi­ra­tion from women around the world, cel­e­brat­ing di­ver­sity through the beauty of art.

The col­lec­tion in­cludes re­sort wear, bridal, red car­pet and ate­lier ranges and will be show­cased in bou­tiques in Paris, Rome, Veneto, Lon­don, Athens, Ger­many, Ser­bia, Ja­pan and China, among oth­ers.

Given it tra­di­tion­ally takes a few sea­sons to make a name for your­self and have any ma­jor sales, it is re­mark­able that Tran has achieved so much first time around.

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