Tran on fashion fast track
BETTY Tran is a brand synonymous with femininity and exceptional quality.
Internationally acclaimed and awarded, Betty Tran is an emerging Australian couture and pret-a-porter luxury brand led by designer Betty Tran.
It is now a staple on global fashion catwalks, opening Los Angeles Fashion week in 2016 and featuring at recent New York, Paris and Vietnam fashion week events.
Tran’s designs are inspired by the strength, passion and love that is embodied by the modern woman.
As part of the IF Foundation’s leadership program, she took eight indigenous Australian models from regional WA to Fashion Palette New York, giving them the opportunity to be immersed in the fashion industry and helping them realise their fashion dreams.
Tran has also been appointed the Ambassador for Australian Fashion in Vietnam by the Australian Consulate General.
Her new La Belle Vie collection is a celebration of “the beautiful life” and draws inspiration from women around the world, celebrating diversity through the beauty of art.
The collection includes resort wear, bridal, red carpet and atelier ranges and will be showcased in boutiques in Paris, Rome, Veneto, London, Athens, Germany, Serbia, Japan and China, among others.
Given it traditionally takes a few seasons to make a name for yourself and have any major sales, it is remarkable that Tran has achieved so much first time around.