Tips for golden arches

Western Suburbs Weekly - - Fit For Business -

PER­SONAL groom­ing is big busi­ness in Perth, with de­mand for shapely arches giv­ing rise to brow bars pop­ping up in al­most ev­ery sub­urb.

Bolder brows have been on point ever since model Cara Delev­ingne blazed the trail with her ‘au nat­u­rale’ arches to win Model of the Year in 2012 and 2014 at the Bri­tish Fash­ion Awards.

The Bri­tish beauty launched a trend oth­ers will­ingly fol­lowed, happy to say good­bye to brows plucked to within a mil­lime­tre of their life in a fash­ion faux pas of decades past.

It would seem big­ger brows are here to stay awhile.

Pop­u­lar groom­ing op­tions for women and men range from tweez­ing and wax­ing to the an­cient art of thread­ing: the skil­ful prac­tice of hair re­moval us­ing a thin cot­ton thread.

A newly pol­ished brow line is topped off with gels, pen­cils and pow­ders cre­ated to out­line those arches to per­fec­tion.

For the ul­ti­mate in­dul­gence, the fash­ion for feather touch tat­tooed brows has come a long way in re­cent months and the fi­nan­cial out­lay re­sults in a look es­ti­mated to last about 12 months.

The ap­peal for brow wow is un­de­ni­ably at­trac­tive be­cause the ev­i­dence is there for all to see: ex­pres­sive arches de­signed to flat­ter ev­ery face shape.

Queta Brows di­rec­tor and eye­brow spe­cial­ist Queta Mcgrath said groomed brows had be­come an im­por­tant part of the beauty regime for women and men.

“I be­lieve in this gen­er­a­tion, males are more aware of putting ef­fort into them­selves and are not scared to try new things,” she said.

“Eye­brows are the def­i­ni­tion of beauty and no mat­ter what gen­der you are, they just give that ex­tra oomph.”

Queta’s tips for male brow wow are a sub­tle tweak here and there to keep them well groomed.

“For teenagers, nat­u­ral is the key; just stick to the nat­u­ral brow shape and tweeze away the strays,” she said.

“For more of a pol­ished look, it is best to go see an eye­brow spe­cial­ist.”

Queta (31) opened her beauty salon two years ago af­ter train­ing with eye­brow spe­cial­ist Matt-yuko and work­ing along­side Ali­son Jade and Mau­rice Meade.

“I first started in beauty therapy and along that jour­ney re­alised my true pas­sion was with brows,” she said.

“I was lucky enough to be given an op­por­tu­nity to work along­side a pres­ti­gious eye­brow spe­cial­ist and the rest is his­tory.”

Other ser­vices at the Pep­per­mint Grove salon ex­tend to lash ex­ten­sions, lash lifts and spe­cial oc­ca­sion makeup.

Queta and her team are work­ing to­wards open­ing more sa­lons and pop up ser­vices to grow the QB beauty busi­ness Aus­tralia-wide.

Queta Brows di­rec­tor Queta Mcgrath (sec­ond from right) with mod­els Holly Johnsen, Stephanie Wake and Bianca Whife.

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