Mother and daugh­ter make a for­mi­da­ble team

Western Suburbs Weekly - - Liftout -

THE Prop­erty Ex­change di­rec­tor Niki Peinke fell into a real es­tate ca­reer.

“At the time I had the Hard Rock Cafe in Su­bi­aco but that sold,” she said.

“So I had no job, my mar­riage had bro­ken up and I had just had Chelsea; I didn’t know what I was go­ing to do.

“I’d done the real es­tate course on a whim while I was preg­nant so thought I’d pur­sue that.”

As a re­sult her daugh­ter Chelsea grew up around real es­tate but Niki didn’t ex­pect her to also join the in­dus­try.

“This was the last di­rec­tion I thought she’d go in; I’d have un­der­stood if there was some re­sent­ment about real es­tate,” she said.

Chelsea said it did up­set her when she was young.

“Mum was al­ways on the phone talk­ing prop­erty and she couldn’t come to as­sem­blies or work in the can­teen and was late pick­ing us up from school,” she said.

“We’d spend week­ends in the back of the car while she showed peo­ple prop­erty.

“Now I un­der­stand the de­mands of the job.”

Niki re­called do­ing a deal in her jeep one night when Chelsea was about three or four.

“I’d shown a client a house in Bagot Road and he wanted to make an of­fer,” she said.

“We couldn’t do it in the house as I had Chelsea and my son Reyne in the car, but it was dark and pour­ing with rain, so we wrote the of­fer up in the car us­ing the in­te­rior light.

“Then the own­ers came out to the car to ac­cept the of­fer. There was a lot of jug­gling in those days.”

Chelsea ex­celled in school and went on to univer­sity, earn­ing a Bach­e­lor of Arts in com­mu­ni­ca­tions stud­ies and a Bach­e­lor of com­merce with man­age­ment and mar­ket­ing ma­jors.

Her role in the busi­ness hap­pened grad­u­ally.

“I worked Satur­days on re­cep­tion while I was at uni and when I came to the end of my de­gree I looked at ad­ver­tis­ing and mar­ket­ing firms, but noth­ing was that ap­peal­ing,” she said.

“The busi­ness was at the stage where they needed some­one to look af­ter the mar­ket­ing and I love the com­pany, loved the en­vi­ron­ment and loved the peo­ple, so I put my hand up to be the mar­ket­ing co-or­di­na­tor, which I did for five years.” Sales was an­other nat­u­ral pro­gres­sion. “It got to the stage where I was ready to try some­thing new,” she said.

“Again, I looked at other op­tions, other com­pa­nies, but I liked the en­vi­ron­ment here and a po­si­tion opened up work­ing next to mum.”

Niki, un­der­stand­ably, is proud of her daugh­ter’s suc­cess.

“It took me 20 years to get a real es­tate hat trick – sell­ing three prop­er­ties on the same day – but it only took Chelsea six weeks,” she said.

“That morn­ing I com­mented that she had some tough list­ings.

“I think that only made her more de­ter­mined and by 8pm that night they were all un­der of­fer.”

While Chelsea grew up around real es­tate and had the chance to work with her mother, not ev­ery­one look­ing at a ca­reer in prop­erty will have the same op­por­tu­nity.

“Real es­tate is much harder to break into now,” Niki said.

“My ad­vice would be to ally your­self with some­one who has done the 20-30 years of get­ting known and learn from them.” ■

Pic­ture: An­drew Ritchie www.com­mu­ni­typix.com.au d470104

Niki Peinke is proud of daugh­ter Chelsea’s suc­cess in real es­tate.

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