Op­ti­mus prime choice for work­ing with par­ents

Western Suburbs Weekly - - Liftout -

THE ap­ple has not fallen far from the tree for the Snooks and Young fam­i­lies.

De­spite tak­ing dif­fer­ent paths ini­tially, Natalie Snooks and Tony Young have fol­lowed in their re­spec­tive par­ents Nena Snooks and Rob­bie Young’s foot­steps.

Both grew up with par­ents who had built suc­cess­ful ca­reers and both were ex­posed to the in­dus­try as chil­dren; tak­ing phone mes­sages for their par­ents, help­ing erect signs and plac­ing stick­ers on sign­boards, for ex­am­ple.

They de­vel­oped an in­ter­est in real es­tate, but em­barked on other ca­reers.

Tony worked as a se­nior de­tec­tive in the WA Po­lice spe­cial­ist crime port­fo­lio be­fore an op­por­tu­nity arose in 2007 to buy out his fa­ther’s busi­ness part­ner and in­vest in the busi­ness.

“When I was young, be­ing with Dad gave me an ap­pre­ci­a­tion for de­sir­able prop­erty at­tributes and vary­ing mar­ket con­di­tions,” he said.

“I’m for­tu­nate to have had him as a men­tor and al­though I’ve learnt from other suc­cess­ful sales­peo­ple, it was Dad’s straight-talk­ing, de­liver on what’s promised ap­proach that con­sol­i­dated our rep­u­ta­tion that he has built af­ter 50 years in the in­dus­try.”

Natalie be­came a suc­cess­ful char­tered ac­coun­tant, but when she was 26 wanted a change in di­rec­tion.

“I had six weeks an­nual leave and de­cided to use that to work with Nena in her busi­ness,” she said.

“At the end of that time I told her I’m leav­ing work and go­ing into real es­tate.”

Both Natalie and Tony agree that hav­ing a suc­cess­ful par­ent had been ben­e­fi­cial, but they still had to prove them­selves in a very com­pet­i­tive in­dus­try.

Nena said whether or not you had a fam­ily mem­ber in the busi­ness, it was im­por­tant to have a suc­cess­ful ca­reer be­fore com­ing into real es­tate.

“Too many peo­ple go into the in­dus­try and think it’s go­ing to be easy,” she said.

“But peo­ple who have had a suc­cess­ful ca­reer and have a good work ethic are more likely to suc­ceed.”

Rob­bie agreed, not­ing it was a very com­pet­i­tive in­dus­try.

“You see peo­ple come into the in­dus­try and they might take off like a Saturn 5 rocket, and then dis­ap­pear,” he said.

“Nena has built her ca­reer over many years as I have; pro­vid­ing good cus­tomer ser­vice so that peo­ple are happy to use you again and re­fer you to oth­ers has been the key to our longevity.”

Nena was a school teacher, head of a school and had a lec­tur­ing po­si­tion at a univer­sity be­fore mak­ing the move into a real es­tate ca­reer in 1981.

Rob­bie had a suc­cess­ful sales ca­reer be­fore be­ing ap­proached by Kerry Stokes to sell land in Kelm­scott in 1967.

Their ca­reers crossed paths when Rob­bie opened Zad­nik Young & Co in West Perth in 1981 and Nena joined the busi­ness.

She made a strong im­pres­sion and was of­fered a role as the branch man­ager of the com­pany’s new City Beach of­fice in 1988, be­fore leav­ing to open her own busi­ness in 1994.

Life has come full cir­cle, with the fam­i­lies again join­ing forces ear­lier this year at Op­ti­mus Real Es­tate. ■

Pic­ture: An­drew Ritchie www.com­mu­ni­typix.com.au d470540

Natalie Snooks, Tony Young, Rob­bie Young and Nena Snooks have joined forces.

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