Nat­u­ral pro­gres­sion for Real­mark mother and son

Western Suburbs Weekly - - Liftout -

REAL­MARK Coastal man­ag­ing di­rec­tor Sean Hughes fin­ished high school and went straight into real es­tate.

It was a nat­u­ral pro­gres­sion; he grew up around the in­dus­try, his mother Jenny is a real es­tate agent and co-di­rec­tor of their com­pany and his grand­mother was also an agent.

“My mum was a nurse; she re­tired at 54 and then went into real es­tate,” Jenny said.

“She did very well in the Floreat area and re­tired at 68.

“I was a high school teacher, ran a cook­ing school, took some time off to raise four chil­dren and was in­volved in net­work mar­ket­ing be­fore join­ing the in­dus­try.”

Jenny en­cour­aged Sean to buy his first house at 16.

“Peo­ple at school asked why I needed a house when I lived at home for free, but Mum al­ways be­lieved that wealth cre­ation through real es­tate was the way to go,” he said.

“That trans­ac­tion gave me my taste of the in­dus­try and from there Mum and I teamed up and have been work­ing to­gether ever since.”

Sean said his age was an is­sue ini­tially, but the mar­ket had changed over the past two decades.

“I’d be 18 and go­ing up against some­one who was older and even though we’d have the same amount of ex­pe­ri­ence in the in­dus­try, the per­cep­tion was they’d have more be­cause they were older,” he said.

“But the con­sumer no longer sees age as a suc­cess­ful recipe. I think a lot of peo­ple want to deal with young en­er­getic peo­ple; knowl­edge is im­por­tant but is so ob­tain­able these days, so en­ergy and en­thu­si­asm are just as im­por­tant.”

Both Sean and Jenny did not think it was nec­es­sary to gain a lot of other ex­pe­ri­ence be­fore join­ing the in­dus­try.

“If they want to suc­ceed they need an in­ner drive; if they’ve got the knowl­edge of the prod­uct and can ex­ude that, then age is ir­rel­e­vant,” Jenny said.

A will­ing­ness to work hard was also im­por­tant, with Sean and Jenny work­ing seven days a week ini­tially.

“The suc­cess doesn’t come with­out all the hard work at the front end,” Sean said.

“Here we are, 18 years and 24 years on re­spec­tively and we’re still work­ing six days a week.”

Sean said be­ing able to come into the in­dus­try and shadow Jenny, an ex­pe­ri­enced agent, helped fast-track his ca­reer.

“What­ever your age and skills, it can be hard to do it on your own, so shad­ow­ing some­one, or be­ing in an en­vi­ron­ment where you’ve got some­one to show you the ropes day-today, is ben­e­fi­cial,” he said.

Sean and Jenny also said peo­ple skills were im­por­tant and a con­sis­tent re­quire­ment for suc­cess.

“Nanna used to have a mo­bile phone the size of a brick and a pager, and while it’s been in­ter­est­ing to see how tech­nol­ogy has changed and helped with the speed of how we run things now, the ba­sics haven’t changed,” Sean said.

“It’s still about meet­ing peo­ple, creat­ing good client rap­port, good ser­vice and get­ting re­sults; real es­tate is a peo­ple busi­ness.”

While Jenny has thought about re­tir­ing, it is not on the cards any time soon.

“We’ve been say­ing for years that part of our exit plan is for Mum to work five days and then four, but she loves it so much she ends up do­ing six days a week any­way,” Sean said.

Jenny said half the plea­sure for her over the years had been the two of them work­ing to­gether and their shared achieve­ments and suc­cesses. ■

Pic­ture: An­drew Ritchie­mu­ni­ d470506

Sean Hughes and Jenny Hughes from Real­mark Coastal.

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