Advertising the key
Tyler Formica was still at high school when this Trilogy, Claremont ad appeared in the Western Suburbs Weekly in 2004. He talks to Denise S. Cahill about how advertising has changed since he joined the business 10 years ago. TRILOGY co-owner Tyler Formica says he is a “strong believer in Community News” for advertising because clients respond well to local paper ads.
“The feedback we get from clients is they like seeing us advertising there; there’s quite a following around the local news,” Mr Formica said.
The appearance of the ads has changed between 2004 and 2017.
“We have moved away from imagery and we’re really focused on getting the purpose of the ad across via text,” Mr Formica said.
“One or two images are certainly effective but some of our ads from the past had four or five.
“We’ve just changed designers and it’s been fantastic; we’ve had the brand refreshment too.”
Mr Formica said while the look of the ads was different, the booking process had not changed.
“It’s the same booking process – we book 12 months in advance on a schedule – but we’ve had to become very agile to market conditions, so if something needs to happen or we get a new range, it’s easy for us to arrange,” he said.
Examples of Trilogy advertisements: old (top) and new.