Styleaid comes to the end of the runway

Western Suburbs Weekly - - Front Page - Denise S. Cahill

AF­TER the third suc­cess­ful Styleaid in 2000, the com­mit­tee said, “let’s just do an­other two and that will make it five years”.

Sev­en­teen years later, in­au­gu­ral com­mit­tee mem­bers Aly May (cre­ative director), An­nette Hasluck (chair­woman) and Mark Reid (event director) are putting the fi­nal touches on the 20th and fi­nal Styleaid that has raised more than $1.5 mil­lion for the WA Aids Coun­cil.

The fash­ion fundraiser has seen its way through divorces, new part­ners and chil­dren for the trio.

Ms Hasluck, of West Leed­erville, said her now 16-year-old son thought all mums went to Styleaid com­mit­tee meet­ings, while Ms May has not been able to en­joy an English sum­mer with her grand­chil­dren in the past two decades.

Mr Reid said the de­ci­sion to make it the fi­nal Styleaid meant they could re­flect on the past 19 years.

“That re­flec­tion on the highs and lows and ev­ery­thing in be­tween al­lows us to go from year to year and nor­mally we don’t think about that stuff,” he said.

“Be­cause this year is an end of an era, we do that re­flect­ing and that’s been a re­ally in­ter­est­ing part of the jour­ney.”

Mr Reid has fond mem­o­ries of model and singer Veronique Willing per­form­ing dur­ing the Aure­lio Costarella runway pa­rade in the early 2000s and Ms Hasluck re­calls when Alex Lloyd per­formed the year he won an ARIA.

But Ms May grins when she re­mem­bers walk­ing back­stage on the morn­ing of ev­ery event shout­ing at ev­ery­body, “why is there a scis­sor lift in my chang­ing area?”.

The Styleaid con­cept started in the US and the Vic­to­rian Aids Coun­cil picked up on it be­fore the event came to Perth, where it has the long­est history.

“We turned it into some­thing com­pletely dif­fer­ent,” Mr Reid said.

“Mel­bourne was a cock­tail func­tion with fash­ion but we knew Perth liked a sit-down din­ner.

“None of us knew if it would work in Perth.

“The rea­son why it’s worked is be­cause the fo­cus is on fash­ion in an en­vi­ron­ment that’s not about sales, it’s on the runway and peo­ple know they get to see a good show.”

While there was a strong fo­cus on WA de­sign­ers, make-up artists and mod­els, Ms Hasluck said the com­mit­tee al­ways had the cause – the WA Aids Coun­cil – on their minds.

“I learn some­thing new about the Aids Coun­cil ev­ery year,” she said.

“There’s ed­u­ca­tion pro­grams, they work with school leavers and pris­ons, and these are what peo­ple don’t re­alise; it’s not just about work­ing with HIV.”

Styleaid Icon is on Fri­day, Au­gust 4 at Crown Tow­ers. For tick­ets, visit https://2017.styleaid. com.au.

In WA, 120 peo­ple were di­ag­nosed with HIV to the end of June this year.

Pic­ture: An­drew Ritchie www.com­mu­ni­typix.com.au d471411

An­nette Hasluck, Mark Reid and Aly May, from Styleaid.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.