The healthy spud

Western Suburbs Weekly - - From The Archives - By DENISE S. CAHILL

The United Na­tions de­clared 2008 the In­ter­na­tional Year of the Potato. Nine years later, WA Pota­toes has launched a cam­paign to pro­mote the health ben­e­fits of the veg­etable. THE health ben­e­fits of pota­toes have not changed in the nine years be­tween two of the big­gest potato cam­paigns pro­moted in WA.

Then West­ern Pota­toes chief ex­ec­u­tive Ray Wil­son said pota­toes had vir­tu­ally no fat and that car­bo­hy­drates from pota­toes were an im­por­tant part of a healthy diet.

Last week, WA Pota­toes chief ex­ec­u­tive Si­mon Moltoni launched the Toda­toes cam­paign to shift con­sumer per­cep­tion and high­light the health ben­e­fits of pota­toes.

“There is a strong per­cep­tion among con­sumers that pota­toes are a car­bo­hy­drate and not a veg­etable – but pota­toes are a veg­etable with nu­tri­tious and healthy qual­i­ties,” Mr Moltoni said.

“Pota­toes are highly nu­tri­tious, they have more potas­sium than ba­nanas, more fi­bre than ap­ples, zero fat and around 100 calo­ries per potato.”

But there has been one big change in the past nine years – dis­ease.

In 2008, Mr Wil­son at­trib­uted the suc­cess of WA’S potato in­dus­try to a lack of dis­ease and strict quar­an­tine laws.

Since then, ex­otic pests have been de­tected so WA pota­toes can­not be sent over east.

“Due to grow­ers ad­just­ing to dereg­u­la­tions and the re­cent loss of ac­cess to the east coast, we cur­rently have an over­sup­ply of pota­toes in West­ern Aus­tralia,” Mr Moltoni said.

“So this cam­paign could be not launch­ing at a more crit­i­cal time for our farm­ing fam­i­lies.”

Pota­toes are a veg­etable with nu­tri­tious and healthy qual­i­ties then and now.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.