The healthy spud
The United Nations declared 2008 the International Year of the Potato. Nine years later, WA Potatoes has launched a campaign to promote the health benefits of the vegetable. THE health benefits of potatoes have not changed in the nine years between two of the biggest potato campaigns promoted in WA.
Then Western Potatoes chief executive Ray Wilson said potatoes had virtually no fat and that carbohydrates from potatoes were an important part of a healthy diet.
Last week, WA Potatoes chief executive Simon Moltoni launched the Todatoes campaign to shift consumer perception and highlight the health benefits of potatoes.
“There is a strong perception among consumers that potatoes are a carbohydrate and not a vegetable – but potatoes are a vegetable with nutritious and healthy qualities,” Mr Moltoni said.
“Potatoes are highly nutritious, they have more potassium than bananas, more fibre than apples, zero fat and around 100 calories per potato.”
But there has been one big change in the past nine years – disease.
In 2008, Mr Wilson attributed the success of WA’S potato industry to a lack of disease and strict quarantine laws.
Since then, exotic pests have been detected so WA potatoes cannot be sent over east.
“Due to growers adjusting to deregulations and the recent loss of access to the east coast, we currently have an oversupply of potatoes in Western Australia,” Mr Moltoni said.
“So this campaign could be not launching at a more critical time for our farming families.”
Potatoes are a vegetable with nutritious and healthy qualities then and now.