Ar­mani keeps it stylishly sim­ple

Western Suburbs Weekly - - Fashion - With Des­mond Eddy

GIOR­GIO Ar­mani has col­lab­o­rated with Dutch pho­tog­ra­pher An­nemarieke van Drim­me­len to shoot its new au­tumn/win­ter ad­ver­tis­ing cam­paign.

With their sub­dued and at­mo­spheric el­e­gance, the sub­tle im­ages – in black and white and colour – re­call iconic Gior­gio Ar­mani cam­paigns of the past.

Van Drim­me­len man­ages to cap­ture strong, in­ter­wo­ven emo­tions by util­is­ing fine plays of light, gazes and sim­ple hand ges­tures. There is a wide se­lec­tion of mod­els, with Lara Mullen, Lineisy Mon­tero, Mar­got Davy, Charlee Fraser, Milena Litvi­novskaya, Alek­san­dar Ru­sic, Wouter Pee­len, Hao Yun Xiang, An­dre Bona, Ja­son­mor­gan and An­drey Zakharov the sub­jects of por­traits taken in al­most com­pletely bare in­te­rior and ex­te­rior set­tings.

The cam­paign por­trays dif­fer­ent faces through­out a large gallery of im­ages, vary­ing its per­spec­tive and fo­cussing on dif­fer­ent poses.

Each shot cap­tures the per­sonal na­ture of the sub­ject, em­pha­sis­ing his or her in­di­vid­u­al­ity and so­phis­ti­cated, nat­u­ral el­e­gance, ex­press­ing this through a vis­ual lan­guage that is pro­foundly Ar­mani.

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