Run­way clear for swim se­ries

Western Suburbs Weekly - - Fashion - With Belinda Cipri­ano

THIS sum­mer’s Fash­ion Coun­cil WA (FCWA) and Perth Fash­ion Fes­ti­val’s (PFF) Swim and Re­sort Se­ries is set to be big­ger and bet­ter fol­low­ing the an­nounce­ment of fund­ing sup­port from the State Gov­ern­ment.

The fund­ing, pro­vided by the Bur­swood Park Trust and ad­min­is­tered by Tourism WA, is ex­pected to make this year’s premium tick­eted run­way events world class qual­ity.

Cel­e­brat­ing its 20th an­niver­sary, for the first time both events – PFF’S Fash­ion Para­mount and Swim and Re­sort Se­ries – will be held on the Bur­swood Penin­sula.

FCWA cre­ative di­rec­tor Mariella Har­vey Han­ra­han said they were both thrilled and appreciative of the fund­ing and saw it as a vote of con­fi­dence in the fash­ion in­dus­try’s abil­ity to cre­ate lo­cal jobs while also pro­ject­ing a pos­i­tive im­age of WA.

“We will make sure we de­liver on this,” she said.

“We’re ex­cited to pro­mote the state’s emerg­ing and es­tab­lished fash­ion tal­ent, in ad­di­tion to show­ing off some of the Penin­sula’s new and ex­cit­ing de­vel­op­ments to the world.

“These tick­eted run­way events are an­tic­i­pated to at­tract 10,000 peo­ple to the area and present the op­por­tu­nity for WA to be­come a renowned fash­ion and cul­tural tourism des­ti­na­tion.

“We’re keen to work closely with the State Gov­ern­ment and other in­dus­tries in the years ahead to both im­prove our cur­rent events and cre­ate new and in­no­va­tive ones.

“With Fash­ion Coun­cil WA’S ex­ist­ing in­ter­na­tional part­ner­ships and long-term strat­egy to work col­lab­o­ra­tively with WA’S hos­pi­tal­ity, food, wine, mu­sic and arts in­dus­tries, FCWA will pro­mote WA as an at­trac­tive des­ti­na­tion for key mar­kets such as China, In­done­sia and Sin­ga­pore.”

The FCWA will be­gin dis­cus­sions with the State Gov­ern­ment to de­velop long term strate­gies de­signed to boost tourism visi­ta­tion, as well as cre­ate new jobs and op­por­tu­ni­ties in the fash­ion in­dus­try.

Last year de­sign­ers to take to the run­way in­cluded Man­ning Cartell and kaf­tan queen Camilla.

Last year’s “fash­ion mo­ment” at the Fash­ion Coun­cil WA’S Swim + Re­sort Se­ries launch at The Shore­house.

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